Round 8: Commercial closes in

Brandon Ruffin’s Commercial Challenge

Take some time to tune into both brand and product, then apply your own creative vision with confidence, just like Brandon. It could win you a FUJFILM X-S10 with XF18-55mm!

Creator & X-photographer

Brandon Ruffin

Brandon Ruffin is a photographer, filmmaker, and writer based in Oakland, California. After falling in love with photography over 15 years ago, he finds himself telling everyday people’s stories – most often through the world of portraiture and photojournalism. Brandon has given lectures at academic institutions such as Cal Berkeley, and done instructional workshops inside tech spaces such as Apple, VSCO, and Google. This creative has a passion for working with marginalized groups, and in neighborhoods that are often overlooked. He is also a contributor for publications such as Rolling Stone, New York Times, and the SF Chronicle. Brandon is currently signed to the Los Angeles based art gallery PARISTEXASLA.

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Want to get a copy of Brandon’s key style points to print out or read offline? Open it here

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California-based Brandon Ruffin’s passion for photography is virtually boundless. He’s explored every genre available – and done so in truly successful fashion – but it’s people that have attracted him more than any other subject. His skill for human connection has found a natural home in commercial image making. Afterall, every product has a consumer.

His commercial images go beyond showcasing an item or service. He carefully creates worlds nobody would dare to miss, with his client’s offering right at the heart of it all. It’s classic, transportive storytelling.

Brandon also highlights the importance of making unconventional and compelling photographs. Before connection can be made, the image must first catch a viewer’s attention. This complex set of ideals has been distilled into three simple tips. In the video above, Brandon speaks convincingly on the importance of understanding both client and product, as well as why confidence is key.

Listen to Brandon’s expert tips, then employ them in your own process. This round’s winning creator will take home a FUJFILM X-S10 with XF18-55mmF2.8-4 R LM OIS lens. When your favorite image is finalized, upload it using the ‘Enter Now’ button below by 11:59PM (EST) on November 30, 2022. You can also download a PDF with a summary of Brandon’s advice, which is as follows:

1) Understand the client
2) Understand the product
3) Be confident

Good luck!

This month’s prize

Brandon and Paul’s winners will become the proud owners of a brand-new X Series pairing. FUJIFILM X-S10 is small, and appealing in its simplicity, but remains packed with all the advanced features needed to seamlessly create stunning stills and videos. FUJINON XF18-55mmF2.8-4 R LM OIS shares a fittingly compact form factor, with true versatility across commercial use and beyond.

Read the full Terms and Conditions HERE.

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Creator & X-photographer

Brandon Ruffin

Brandon Ruffin is a photographer, filmmaker, and writer based in Oakland, California. After falling in love with photography over 15 years ago, he finds himself telling everyday people’s stories – most often through the world of portraiture and photojournalism. Brandon has given lectures at academic institutions such as ...

View Profile

Want to get a copy of Brandon’s key style points to print out or read offline? Open it here

Open PDF