Round 8: Commercial closes in

Paul von Rieter’s Commercial Challenge

Borrow from Paul’s approach to target a client with outside-the-box thinking and teamwork. Pull it off to great success and you’ll win a FUJFILM X-S10 with XF18-55mm!

Creator & X-photographer

Paul Von Rieter

Paul Von Rieter is an internationally recognized wedding and portrait photographer. Over the last decade, he has had the privilege of photographing over 300 weddings on several different continents and all over North America. When Paul isn’t creating images, he is educating and inspiring other photographers how to implement his “Artisan Method” into their photographic work and businesses. His imagery has been published in multiple wedding publications, and he is proud to be an ambassador for amazing photography brands such as FUJIFILM, Holdfast Gear, and Mastin Labs. Paul’s values are reflected in the deep relationships and genuine connections he makes while creating stunning images for his clients. When he’s not traveling the world, you can find him at home with his beautiful partner Taylor, his energetic son Xander, and their two pups, Dusty & Grace. As a family, they enjoy exploring the outdoors, preparing something exquisite in the kitchen, or road tripping up the coast.

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Want to get a copy of Paul’s key style points to print out or read offline? Open it here

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Much of Paul’s professional work comprises of weddings and portraiture, though his expertise stretches to unique commercial projects. He also believes that all modern professionals are commercial photographers in some sense, regardless of genre. Even if there’s no clear single product in your image, if money is being made, that’s commerce!

More broadly, every moving image is selling something, even if it’s not in a literal sense. It could be an idea, an experience, or a mood. That’s the nature of storytelling, so image makers shouldn’t be put off by new, product-focused subject matter. Paul values the look of the GFX System to this end – though his skill matches the quality of his tools.

When it comes to commercial work in its most direct meaning, Paul values a trio of perspectives above all else. First, he notes that targeting clients, rather than waiting to be hired, can be of great benefit. As the project begins, he advises creating a unique concept that’s meaningful to you and new to the client. Finally, he urges you to build a creative team.

With Paul’s words fresh in your mind, it’s time to create your own image. If it’s good enough to impress this professional, there’ll be a FUJFILM X-S10 with XF18-55mmF2.8-4 R LM OIS lens on their way to your door! Upload your best result using the ‘Enter Now’ button below by 11:59PM (EST) on November 30, 2022. You can also download a PDF with a summary of Paul’s advice, which is as follows:

1) Identify your client
2) Develop your concept
3) Create a team

Good luck!

This month’s prize

Brandon and Paul’s winners will become the proud owners of a brand-new X Series pairing. FUJIFILM X-S10 is small, and appealing in its simplicity, but remains packed with all the advanced features needed to seamlessly create stunning stills and videos. FUJINON XF18-55mmF2.8-4 R LM OIS shares a fittingly compact form factor, with true versatility across commercial use and beyond.

Read the full Terms and Conditions HERE.

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Creator & X-photographer

Paul Von Rieter

Paul Von Rieter is an internationally recognized wedding and portrait photographer. Over the last decade, he has had the privilege of photographing over 300 weddings on several different continents and all over North America. When Paul isn’t creating images, he is educating and inspiring other photographers how ...

View Profile

Want to get a copy of Paul’s key style points to print out or read offline? Open it here

Open PDF