Borrow from Paul’s approach to target a client with outside-the-box thinking and teamwork. Pull it off to great success and you’ll win a FUJFILM X-S10 with XF18-55mm!
Much of Paul’s professional work comprises of weddings and portraiture, though his expertise stretches to unique commercial projects. He also believes that all modern professionals are commercial photographers in some sense, regardless of genre. Even if there’s no clear single product in your image, if money is being made, that’s commerce!
More broadly, every moving image is selling something, even if it’s not in a literal sense. It could be an idea, an experience, or a mood. That’s the nature of storytelling, so image makers shouldn’t be put off by new, product-focused subject matter. Paul values the look of the GFX System to this end – though his skill matches the quality of his tools.
When it comes to commercial work in its most direct meaning, Paul values a trio of perspectives above all else. First, he notes that targeting clients, rather than waiting to be hired, can be of great benefit. As the project begins, he advises creating a unique concept that’s meaningful to you and new to the client. Finally, he urges you to build a creative team.
With Paul’s words fresh in your mind, it’s time to create your own image. If it’s good enough to impress this professional, there’ll be a FUJFILM X-S10 with XF18-55mmF2.8-4 R LM OIS lens on their way to your door! Upload your best result using the ‘Enter Now’ button below by 11:59PM (EST) on November 30, 2022. You can also download a PDF with a summary of Paul’s advice, which is as follows:
1) Identify your client
2) Develop your concept
3) Create a team
Brandon and Paul’s winners will become the proud owners of a brand-new X Series pairing. FUJIFILM X-S10 is small, and appealing in its simplicity, but remains packed with all the advanced features needed to seamlessly create stunning stills and videos. FUJINON XF18-55mmF2.8-4 R LM OIS shares a fittingly compact form factor, with true versatility across commercial use and beyond.
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