Round 8: Commercial closes in
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Kara Mercer’s Challenge

Think carefully about feeling and story, then use lighting to exact your intentions, for a chance to win a FUJIFILM X-T4 with XF16-80mm lens

Creator & X-photographer

Kara Mercer

Kara Mercer is a commercial and editorial photographer, and art director, based on the West Coast. She specializes in developing content for fashion, travel, and lifestyle brands from around the globe. Known for her use of light and her eye for creative direction, Kara believes every image should stand strongly on its own, while also contributing a unique yet complementary voice as part of a collection. Her work is influenced as much by minimalism and thought-provoking conversations as it is by contemporary studies in human psychology and the emotive – sometimes ethereal feel of romanticism. With these influences, she seamlessly combines playful narratives with a timeless aesthetic for commercial media campaigns (print and digital) and editorial work. Some publications/clients include: Fujfiilm, Huffpost, Conde Nast, Adobe, Ona Bags, Tour Alaska, Visit Jordan, Ebay, Lands End, Larsson & Jennings, J. Crew, Madewell, Zappos, Iams & Filson.

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Want to get a copy of Kara’s key style points to print out or read offline? Open it here

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Kara’s beginnings as a creator were a true test of will. Photographing weddings in the hard Texas sun, with winds of 80mph, there was no choice but to develop creative solutions – and what an education it was. While she relishes the technical challenges of commercial image making, Kara enjoys ventures into the boundlessly creative fashion world, where there are no rules!

Through it all, she’s found Fujifilm’s systems perfect for her. Offering as much versatility as she needs, Kara has taken her X Series and GFX System setups from family travels to massive client campaigns.

When it comes to fashion, Kara approaches any session with a few core beliefs in mind. She emphasizes feeling, considers a clear story, then controls artificial light entirely, to achieve exactly what she’s planned. Discover what a touch of the same could do for your work in her video above.

Kara’s tips are sure to help you create some stunning results. If they’re enough to be crowned a winner, you’ll be awarded a FUJIFILM X-T4 and XF16-80mmF4 R OIS WR! Create an image, then upload it using the ‘Enter Now’ button below by 11:59PM (EST) on October 31, 2022. You can also download a PDF with a summary of Kara’s advice, which is as follows:

1) Capture the feeling
2) Hone the light
3) Create a story

Good luck!

This month’s prize

This round’s winning creative will walk away with a brand-new FUJIFILM X-T4 and XF16-80mmF4 R OIS WR lens. This powerful body is ideal for any genre. In the fashion world, gorgeous image quality, seamless usability, and plenty of in-camera look adjustment options go a long way. The professional zoom optic is versatile, sharp, and ideal for dynamic, handheld sessions.

Read the full Terms and Conditions HERE.

FUJIFILM X-T4 camera with XF16-80mm lens attached
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Creator & X-photographer

Kara Mercer

Kara Mercer is a commercial and editorial photographer, and art director, based on the West Coast. She specializes in developing content for fashion, travel, and lifestyle brands from around the globe. Known for her use of light and her eye for creative direction, Kara believes every image ...

View Profile

Want to get a copy of Kara’s key style points to print out or read offline? Open it here

Open PDF