06.03.2020 Federico Tardito

GF45-100mmF4 "Zoom Ahead" - Federico Tardito

Federico Tardito

Nasce a Torino nel 1984.
La Fotografia arriva nella sua vita nel 2004, cambiando il suo modo di vivere e di relazionarsi con
gli altri e con il mondo che lo circonda.
Fotografo professionista dal 2006 lavora si specializza in fotografia sportiva e di ritratto lavorando
con agenzie fotografiche come LaPresse Insidefoto e molte altre le sue immagini vengono pubblicate su numerose riviste e giornali italiani ed internazionali come Vanity Fair, Vogue Gioiello, Sportweek, Maxim, Gazzetta dello Sport, The globe, Panorama, L’Espresso, Corriere della Sera per citarne alcuni.
Diventa freelance dal 2012 fondando One+Nine Images e lavorando come fotografo personale di calciatori come Leonardo Bonucci e Gianluigi Buffon e collaborando a campagne fotografiche per grandi brand come Nike ed Adidas.
Nel 2018 nasce la sua ultima creazione in collaborazione col collega ed amico Giulio Visentin, The Pop Models, con la finalità di portare modernità, sincerità e ironia nella fotografia di moda.

I’MPERFECT

I had the chance to hold in my hands the GFX100 with the new GF45-100 F4, and I immediately asked myself how I could ever make use of all the depth and richness of details in a tale that could reflect that same depth with its content.

The answer came with a project that I have had in mind for a long time on which I had been thinking for years.

Therefore, I’MPERFECT was born.

I have been working with modeling agencies for a long time, and over the years it became pretty clear that the standardized idea of beauty proposed by media, sooner or later, would have given way to a new and different idea of beauty. There was the need for something else, something capable of telling another story, a deeper story.

I’MPERFECT became a photographic journey, which today is only at the beginning of a long path where I have the lucky chance to meet incredible and unique people. People that, with great difficulties but even a greater fortitude, decided to face themselves, claiming the beauty of their uniqueness.

These lives, all so different from one another, impressed me a lot. I stopped to think about how many tales of suffering but also of redemption there are, how many silent battles hide, invisible, behind the people that surround us daily.

I met Carlotta, Marika, Francesca, Riccardo. My journey started with them.

Carlotta spent years doing her make-up meticulously, every day, to hide her angioma and her fears, until the day she decided to show her real self to others, discovering how strong and wonderfully unique she is.

Marika and Francesca have learned to accept their vitiligo, transforming it from a reason for discrimination to a distinctive feature that they now show with pride.

Riccardo managed to turn a serious accident into a turning point in his life, as a person first and now also as an athlete. He’s aiming for Tokyo 2020.

The goal that every one of them had in common was clear from the start: to transform these unique stories into narrative voices, through the power of photographic language.