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The world unfolds before the photographer’s eye.
There are moments of overwhelming beauty when your heart is moved without thinking.
When these emotions combine with Fujifilm’s color science, photographers can discover new possibilities.

A world only you can envision.
Stories only you can share.
Find your style and new motivation in breathtaking color.

FUJIFILM X-S10
A compact mirrorless camera body that’s packed with cutting-edge technologies to bring out your best as a photographer.
The portability and power of this camera will let you connect with your subjects like never before.
FUJIFILM X-S10 helps unleash your creativity to its fullest extent.

x-s10

Promotion movie

A Camera that Expresses Your Mood

Great photos evoke deep emotions. Fix your eyes on the subject,
envision the story you want to tell, and use this tool to create with meaning.

Perfect Color to Define Your Photographic Style

A legacy in color science is at the root of any image you set out to create. Developed from knowledge and technologies accumulated over 85 years, Fujifilm’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement.

“Straight out of camera,” truly takes on new meaning with Fujifilm’s legendary color reproduction and X-S10’s in-camera functionality. Customize any Film Simulation to make your own distinctive look by adjusting a wide range of parameters directly in-camera and modify original colors and textures to create a unique finish and define your creative style.

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  • Adjustable Parameter

    Adjustable Parameter

  • AUTO/SP

    AUTO/SP

  • Filter

    Filter

Classic Neg.

Based on SUPERIA, a color negative film loved by generations,
this Film Simulation mode provides high-contrast tonal gradation and adds depth
and definition to colors by adjusting their shades
in highlights and shadows while reducing saturation.

ASTIA

Based on FUJICHROME ASTIA,
a reversal film designed for use in fashion portraits,
this Film Simulation mode prioritises soft and
faithful reproduction of skin tones while
also reproducing vivid blue skies and greenery.

Velvia

Based on FUJICHROME Velvia,
an ultra vivid reversal film designed for professional use,
this Film Simulation mode provides richer
and high-contrast colors than the standard “PROVIA”,
normally used by landscape photographers.

© Wladimir Simitch

© Jaja Samaniego

© Reiko Hagihara

18 Film Simulation modes packed with FUJIFILM’s color science

PROVIA

PROVIA

Velvia

Velvia

ASTIA

ASTIA

Classic Chrome

Classic Chrome

PRO Neg HI

PRO Neg HI

PRO Neg STD

PRO Neg STD

Classic Neg

Classic Neg

ETERNA

ETERNA

ETERNA Bleach Bypass

ETERNA Bleach Bypass

ACROS

ACROS

Monochrome

Monochrome

Sepia

Sepia

© Prasit Limpasatirakit

A Lightweight Body that Elevates Creativity.
More Compact Means More Opportunities.

Approx. 0 g

*Including battery and SD memory card

126.0mm × 85.4mm × 65.4mm

X-S10’s small, compact frame is designed to lighten the load on both your mind and your body, letting you explore your surroundings more freely and allowing you to, literally, take your photography further. It may weigh just 465g (16.4oz), but it doesn’t compromise on build quality or high-end features. The lighter load simply leaves you with more energy to make one more photo, or have more space to carry another lens, giving you a chance to take your photography to new places.

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126.0mm × 85.1mm × 65.4mm

Dependable Autofocus for those Important Moments

With lightning-fast, accurate, and tenacious low-light autofocus, even the most fleeting of subjects are yours to photograph, so there’s nothing to get in the way of your creativity. Able to acquire focus in just 0.02 sec, advanced Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even in dimly lit interiors or night-time scenes, there’s no stopping you. X-S10’s high-sensitivity back-illuminated sensor can operate at an amazing -7EV*, picking out candlelit scenes or moonlit moments with ease.
*When XF50mmF1.0 R WR lens is attached

© Emmanuel Akinnitire

Compose with Clarity, Even in the Dark.
Enjoy Uncompromising Image Quality Wherever Your Photography Takes You.

Customize it to Suit Your Needs.
Create Personal Settings to Always Be Ready.

Offering full customization and adapting flawlessly to your style of photography, X-S10 lets you work faster, smarter, and more instinctively. Dedicated Function Settings let you recall frequently used menu items with a single push. You can also store your favorite settings to one of the mode dial’s four custom positions, allowing you to instantly switch between the most appropriate setup for the subject in your frame.

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  • Customize

    Customize

  • Touch Operation

    Touch
    Operation

Images are ready Straight Out of Camera.
Instantly Share Your Stories.

Connect with Bluetooth or Wi-Fi to easily send images to your smartphone and upload your favorite photos directly to social networking sites or instantly print and share your best images by linking up with a compatible instax™ printer.

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  • Wireless Communication

    Wireless
    Communication

  • Wired Communication

    Wired
    Communication

  • Smartphone

    Smartphone

  • instax

    instax

© Karen Hutton

Turn Everyday Life into Dramatic Movies

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, FUJIFILM X-S10 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. You can even switch to Full HD mode and record at 240fps, to achieve a 10x slow-motion effect for those times where every part of the action needs to be seen.

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  • 4K/Film Simulation

    4K/Film Simulation

  • Full HD240P

    Full HD240P

  • Movie Recording Button

    Movie Recording Button

  • Movie Menu

    Movie Menu

  • Movie Optimized Control

    Movie Optimized Control

  • DIS

    DIS

  • F-Log

    F-Log

  • Microphone

    Microphone

  • Headphone

    Headphone

  • Vari-angle LCD

    Vari-angle LCD

  • WEBCAM

    WEBCAM

Model name

FUJIFILM X-S10

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Declaration of ConformityView PDF

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