IN PURSUIT FOR ULTIMATE COLOR AND TONE FOR MOTION PICTURE
CAPTURING MOMENTS BEAUTIFULLY AND ETERNALLY
FUJINON – THE CHOICE OF PROFESSIONALS
FUJIFILM’s cinema heritage reinvented in digital format
From image, camera to optical design, FUJIFILM has all the technologies required to create movie production, which were nurtured through the course of 80+ years of history.
The new era is here with the X Series. A higher level of expression can be achieved with ever advancing technology.
FILM SIMULATION “ETERNA”
A higher level of expression with the “X Series”
Film simulation “ETERNA” –A choice of professionals Change the color and tonal expression as if you were to change analog films. An unique film simulation specifically designed for movies, “ETERNA” is developed. The subtle color nuance and rich shadow tone are optimized for movies. Much loved “ETERNA” expression can now be reproduced in X Series. The film simulation is also incredibly easy to work with on post production allowing for professional grade completed work.
COMPACT AND LIGHTWEIGHT SYSTEM
“MKX lens” –Optimized for cinema recording
Camera system will not be a burden – camera is a tool to capture the moment With its unique APS-C sized “X-Trans CMOS sensor” and mirrorless mechanism, the X Series delivers high image quality even though the camera and lenses are compact and lightweight. Press the shutter and feel the difference.
The X System also has movie-oriented features such as Film simulation ETERNA, In-body image stabilization, bigger sized grip and high-speed shooting, which allow for broader range of expressions.
MKX & XF LENSES
“MKX lens” –Optimized for cinema recording S
Still photographic lens captures a moment while the cine lens captures sequence of motion. The lens designs are obviously different. Cine lenses have dedicated lens design to suppress focus shift, breathing, and optical axis shift to meet the demand of the professionals. Focus and zoom positions are independently operated for cine lenses. It is inevitably bigger and heavier than the still photographic lens. It is one of the reasons why the cine lens is relatively bigger and heavier than the still photographic lens.
“MKX Series” are cine lenses designed specifically for X Mount. The lenses are compact and lightweight even though it is optimized for movie shooting by utilizing the technologies cultivated in broadcast and cinema lens design. The lenses deliver razor sharp high resolution and beautiful bokeh with constant T stop throughout the zoom range. Users can also experience the same operation as that of the higher end models, as the mechanism is the same.