GFX is the next generation of medium format by Ivan Joshua Loh
Ivan Joshua Loh
Ivan Joshua Loh, X-Photograper FUJIFILM, est connu pour l’approche décalée et différente de son objectif. Il a reçu de nombreuses distinctions de l’International Photography Award à New York au Photography Master Cup. Plus récemment l’Or avec la 1ère place du Prix PX3 de la Photographie à Paris en 2014.
Ivan a commencé à photographier dès son adolescence avec le reflex Nikon de son père et n’a jamais cessé depuis. Il a mené des campagnes ciblées pour des clients tels que Singapore Airlines, MTV Asia, Nike, Bossini, l’Université Technologique Nanyang, Caltex, le groupe Ascendas-singbridge, les assurances Allianz, les assurances Manulife, les assurances HSBC, DHL TNT, UOB, CAAS, le groupe Hilton, BLINK, le groupe Intercontinental Hotel, les hôtels Raffles, Diegeo, Embraer, Fujifilm, Carlson, les communications TATA, INCOME, GIC, HDB, Clark Quay, les stations HOT FM 91.3, Kiss 92FM, JIA 88.3, Power 98, et CHIMJES.
Ses travaux éditoriaux ont paru dans des magazines tels que Home + Living, TopGear Singapore, Her World, Cleo, Seventeen, FHM, Parents World et Home & Decor. Ses oeuvres ont également mis en avant les pages de certains magazines internationaux tels que Conde Nast, Quattroruote, Asian Photography et Digital Photography (UK).
Shooting with GFX 50s is really a breath of fresh air. I started my first medium format some twenty years ago. From Mamiya RB to RZ. And my last film base medium format was the Mamiya 645 Pro. Hasselblad H3D was my first Digital Medium format and the last was Phase One with a LEAF digital back. All these cameras are real workhorse. IQ is superb but the size, weight and slow workflow stop me to from from using it beyond work. I wouldn’t wanna be caught using one until now.
GFX rekindle my passion for Medium Format Photography
The main reason above all for shooting with medium format is obviously the image quality. And the GFX doesn’t fall short in this arena when paired with the Fujinon GF lenses. GFX is for any photographers that shoots commercial, fashion, bridal, travel and even documentary photography should feel at ease using the GFX. Its created for almost all genre of photography. Yes, even for street photography! Its light in weight and auto focus is fast enough to capture that fleeing moment.
The details are staggering. Beautitful transition from highlights to shadows.
This SOOC picture of Dwayne Lau with a chicken is taken from the recent GFX launch in Singapore. Light with only one light source. The Broncolor Siros 800 with a 133 Para. The transition is beautiful. No sight of moire on the fabric of the blue jacket plus the details are staggering.
GFX is the next generation of medium format, Now.
One of the other reason why I love Fujifilm X Series is the Film Simulation. And this is a standard feature here.The GFX auto focus is fast. Really impressive. You have to try it for yourself and don’t take my word for it. The number of AF point is more than 400 points. This is really crazy in the world of MF. Its unheard-of. This feature is perfect for those photographers who loves to shoot lifestyle, fashion and street photography
In many ways the GFX is my ultimate camera. Its fits comfortably in my hand, about the same size as a DSLR. In fact its even smaller than some of the high end DSLR. Its light, fast AF, simple workflow and the IQ is truly amazing. And I believe once you tried the GFX; you will also agree with me that GFX is the next generation of medium format, now.
