TOKYO, November 2, 2022 — FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces that it will launch the “FUJINON XF30mmF2.8 R LM WR Macro” (XF30mmF2.8 R LM WR Macro) sequentially after the middle of November 2022. The lens will be a new addition to the lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, renowned for their compact and lightweight design and outstanding image quality based on Fujifilm’s proprietary color reproduction technology.
The XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Its standard 30mm focal length provides the angle of view perfect for portraiture and snapshots that take advantage of natural perspectives. The minimum focus distance of 10cm*1 and the maximum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) mean the lens is highly versatile, adapting to a variety of situations, with its capacity to go up close and personal to the subject in limited space, e.g. tabletop photography of food. It is designed compact and equipped with fast, accurate and quiet AF for high mobility.
*1 This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is 1.2cm.