GFX is the Next Generation of Medium Format

29.04.2017

Written by... Ivan Joshua Loh

Ivan Joshua Loh, A Fujifilm X-photographer. He is known for his quirky and different approach through his lens. A commercial photographer base in Singapore (www.pigscanfly.com)

“I have always love photographing people. They certainly are the most fun, challenging, unpredictable, occasionally scary and rewarding to photograph."

Ivan is the founder of FujiFanBoys. (IG @FujiFanBoys) With this platform he weaves the Fujifilm community through workshops and photowalks. He also organizes FujiFanBoys Best of Show. 2022 celebrates their 4th year running with more than 10,000 submissions globally.

The winner’s photo will be exhibited in 7 cities across the world. Thus, making this the biggest international photo competition for Fujifilm community.

Ivan Loh may be a X-Photographer, if we take a few steps back and look at him; he is a FujiFanBoys at heart.

Shooting with GFX 50s is really a breath of fresh air. I started my first medium format some twenty years ago. From Mamiya RB to RZ. And my last film base medium format was the Mamiya 645 Pro. Hasselblad H3D was my first Digital Medium format and the last was Phase One with a LEAF digital back. All these cameras are real workhorse. IQ is superb but the size, weight and slow workflow stop me to from from using it beyond work. I wouldn’t wanna be caught using one until now.

GFX rekindle my passion for Medium Format Photography

The main reason above all for shooting with medium format is obviously the image quality. And the GFX doesn’t fall short in this arena when paired with the Fujinon GF lenses. GFX is for any photographers that shoots commercial, fashion, bridal, travel and even documentary photography should feel at ease using the GFX. Its created for almost all genre of photography. Yes, even for street photography! Its light in weight and auto focus is fast enough to capture that fleeing moment.

The details are staggering. Beautitful transition from highlights to shadows.

This SOOC picture of Dwayne Lau with a chicken is taken from the recent GFX launch in Singapore. Light with only one light source. The Broncolor Siros 800 with a 133 Para. The transition is beautiful. No sight of moire on the fabric of the blue jacket plus the details are staggering.

GFX is the next generation of medium format, Now.

One of the other reason why I love Fujifilm X Series is the Film Simulation. And this is a standard feature here.The GFX auto focus is fast. Really impressive. You have to try it for yourself and don’t take my word for it. The number of AF point is more than 400 points. This is really crazy in the world of MF. Its unheard-of. This feature is perfect for those photographers who loves to shoot lifestyle, fashion and street photography
In many ways the GFX is my ultimate camera. Its fits comfortably in my hand, about the same size as a DSLR. In fact its even smaller than some of the high end DSLR. Its light, fast AF, simple workflow and the IQ is truly amazing. And I believe once you tried the GFX; you will also agree with me that GFX is the next generation of medium format, now.