FUJIFILM x Alexandrov Klum

Iris and Mattias Alexandrov Klum work as an artist duo based in both Sweden and Spain. Since 2016, their work has examined contemporary social issues with a focus on nature and the complexity of human relationship with their surroundings. Alexandrov Klum works with large-scale installations of photography, film and sound, creating a multimedia experience that lies at the intersection between conceptual art and documentary storytelling. Alexandrov Klum has produced a number of public works and entered into collaborations with and on behalf of government institutions, organisations, NGO’s, municipalities, foundations and companies.

When Iris and Mattias embarked on their journey as the artist duo Alexandrov Klum, it was an intertwined effort of techniques, concepts and new possibilities of storytelling with the intention to speak to a large audience in larger formats with technical perfection. The projects and workflow changed overnight when they realised that their common art projects needed a mix of extraordinary performance and flexible durability – A workflow that could work from film to large-scale prints in pixel depth.

–  When we tested GFX 100S and a range of the GF-lenses we realised that we could create unique art in a way we had never been able to do before. The technical perfection together with the poetic tone of the medium format cameras is developing our mission – creating art about the relationship between human and nature.
FUJIFILM GFX is the perfect match for us.

One of the major collaborations for the duo in 2021 with their new equipment was the inaugural cover story for the very first issue of Vogue Scandinavia and the now legendary cover of Greta Thunberg. The images were photographed by the duo in and around Stockholm with the GFX 100S and the GF32-64mmF4 & the GF45-100mmF4 lenses. The images from the first Scandinavian Vogue issue got a lot of attention globally when it was launch in the beginning of August. Currently the duo is working on the project ‘’Between the mountain and the sea’’ which is a collaboration together with FUJIFILM that will be presented later this fall.

Where the walls meet” from the project ‘’Between the mountain and the sea’’ ©Alexandrov Klum

Iris Alexandrov Klum is a conceptual photographer that works with big installations, film and photography. She is using storytelling in a visual way where she intertwines mythology, modern science and philosophy. The art that Iris is creating is often made from places where scent, sound and light is used to put the audience within the art piece itself. Her images and art installations often depict a glimpse or a brief moment from a passage of an event, leaving the viewer in a certain mood. Her work method is around deriving from science, philosophy and popular culture that creates as well new stories as experiences both within real and fictive worlds.

Mattias Alexandrov Klum is internationally recognized for describing and portraying animals and nature, plants, and natural and cultural settings in the form of articles, books, films, lectures and exhibitions. His artistic photographic language has rendered him success not only in the world of documentaries but also in the art scene. In 1997, National Geographic Magazine published Mattias Klum’s photographs for the first time. That story made him the first Swedish contract photographer for the reputable magazine and one of the youngest contributors at the time. Since 1997, he has produced multiple articles and 13 cover stories for National Geographic.

Trailer for ‘’Between the mountain and the sea’’ which is a collaboration together with FUJIFILM that will be presented later this fall.

More from Alexandrov Klum:
Website: https://alexandrovklum.com/home
Instagram: https://www.instagram.com/alexandrovklumofficial/