10 Years of X Mount

We announced our first interchangeable-lens
mirrorless camera X-Pro1 with three XF prime lenses on
9th of January, 2012.
This is where the history of the X mount began,
and this year marks the 10th anniversary.
Over the past 10 years,
we have introduced close to 30 X models and 40 lenses,
thanks to the growing popularity of X Series.
We appreciate everyone for choosing and
supporting our products.
What’s been built in the past 10 years
will be the foundation for the 10 years to come.
The evolution of X mount will continue.

Hashtag campaign
#10YearsOfXMount

Theme for January Show your BEST #10YrarsOfXMount
Theme for January Show your BEST #10YrarsOfXMount

We are starting a hashtag campaign all X users are welcome to participate in. This is the „#10YearsOfXMount” campaign. Simply post a photo of the theme we will set each month with hashtag #10YearsOfXMount on specified social media such as Instagram. We may leave a comment or reach out to you for reposting purpose on our new Instagram global account, fuijifilmxworld. We will announce the theme on here fujifilm-x.com beginning of each month.

Video Project „Reflections”

To celebrate the 10th anniversary together with X users, the video project called „Reflections” will take place. We would like to feature X-users who we came to know during our 10 year journey. The first video will be released on the 26th of January. Please stay tuned.