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2020.09.03

Heralding a new age of portrait photography FUJINON XF50mmF1.0 R WR Lens

World’s First F1.0 lens with Autofocus*1

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the FUJINON XF50mmF1.0 R WR Lens (hereafter “XF50mmF1.0 R WR”), the world’s first autofocus lens with a maximum aperture of F1.0, designed for mirrorless cameras. This is the 35th interchangeable lens for X Series digital cameras, which deliver exceptional image quality using Fujifilm’s unparalleled color reproduction technology.

XF50mmF1.0 R WR is an ultra-fast mid-telephoto prime lens with the focal length of 50mm (equivalent to 76mm in the 35mm film format) and a maximum aperture of F1.0. Being the fastest interchangeable lens Fujifilm has ever produced, it achieves incomparable resolving power thanks to its large-diameter design, which also produces beautiful bokeh, rendering backgrounds out of focus with a rich smoothness. The lens can also be stopped down for edge-to-edge sharpness, adding versatility to the way it can be used to make images.

The inclusion of a DC autofocus motor into XF50mmF1.0 allows for quick and accurate autofocus even when images are being made at the maximum F1.0 aperture. Since this can result in an extremely shallow depth of field, the lens also utilizes X Series cameras’ Face / Eye AF function to achieve critical focus when making portraits, which is something that is quite difficult to achieve when focusing manually.

For times when manual focus is required, like when recording video, the manual focus ring provides 120 degrees of rotation to allow for precise, enhanced control and   quick travel through the focus range to infinity. Lastly, despite being a large-diameter F1.0 lens, its weight, size and weather-sealing make it a practical choice for any professional image maker.

*1 Among interchangeable lenses for mirrorless digital cameras as of September 3, 2020, according to Fujifilm