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2014.10.06FUJIFILM

Film Simulation "CLASSIC CHROME"

The most frequent request we received, particularly from photojournalists, was for a mode with more muted tones, so we analyzed hundreds of documentary-style images to find out exactly what kind of effect photojournalists were looking for. We reached the conclusion that good documentary-style images allow the photographer to put something of themselves into their work, so we created a Simulation mode that allows the photographer to tell the viewer a story. We also took into account the recent trend for photographs to be viewed more frequently on digital devices rather than as physical prints and worked to create a mode that looks like a print when viewed on an LCD screen in JPEG format.