Make Your Next Great Image

The GFX Challenge Grant Program, sponsored by FUJIFILM, is a grant program that awards 5 Global Grant Award and 10 Regional Grant Award to help aspiring creatives bring their imaging projects to life.
It is designed to nurture and develop the skills of emerging/promising content creators, giving them the opportunity to create content on topics that have significant meaning to them, while gaining experience using FUJIFILM GFX System gear.

Proposed projects may be submitted as still photography or in a movie format. At the conclusion of the production period in August 2022, the award recipients’ final content will be showcased on the fujifilm-x.com website.

Submit a project proposal for a chance to receive a $10,000 global grant award, or a $5,000 regional grant award, and take the first step in turning your creative idea into reality!

  • Global Grant Award
    • Complimentary use of a GFX System camera body and two GF lenses for the duration of their project
    • Mentoring and technical assistance from Fujifilm technicians / product experts
    • US $10,000 Grant
  • Regional Grant Award
    • Complimentary use of a GFX System camera body and two GF lenses for the duration of their project
    • Mentoring and technical assistance from Fujifilm technicians / product experts
    • US $5,000 Grant

    • *No purchase necessary to enter or win.
    *A total approximate retail value of all grant awards offered in connection with this program is USD $229,500.

How to Apply

Please read this page and the program rule provided in the application form prior to submitting your application from below.

  • Entry Period The application is open from Nov. 10th, 2021 to Jan. 5th, 2022
  • Eligibility
    • The program is only open to individuals who are a resident of the countries / region listed in the section of "Entry Submission" at the bottom of this page.
    • The Program is open to both amateur and professional photographers and videographers.
    • This Program is not open to employees or officers of FUJIFILM and its subsidiaries.

Propose a Creative Project

This is your opportunity to think big! Let us know what you've always wanted to create and help us see your creativity. Just remember that your submission must clearly communicate what you'd be able to accomplish if you received one of our global or regional grants. It is a global program, and to review each one of your proposals equally, English is set as the common language of the program. Your proposal must be communicated in English. However, if English is not your first language, then your proposal can be accompanied by the language of your choice. Language ability will not account as selection criteria.

Your written propsal must be under 1,500 words and address the following questions:

  • Objectives What are the objectives of your project?
  • Design and implementation What is your project design and timeline?
  • Evaluation and outcome measures How will the effectiveness or results of your project be evaluated?
  • Communications Other than through Fujifilm’s efforts if you are a Grant Award Recipient, how will your project be communicated to the public?
  • Fujifilm Partnership How will you take advantage of the mentoring and other resources offered by Fujifilm as part of the Grant Award?

Please also include the following with your submission:

  • A detailed budget proposal, by line item, describing how the Grant Award funds will be used
  • A CV or resume for each individual directly involved in creating the images for the project. (i.e. Photographers, videographers, designers, artists, talent, etc.)

*The submission must be a single document in PDF format.
*The file must be under 10MB in size.
*The document must be written in English, but it can be accompanied by the language of your choice. Language ability will not account as selection criteria.

The Selection Process

Submission Period

1st Round

2nd Round

Final Round

  • Submission Period November 10, 2021 - January 5, 2022
    Prepare your project proposal and submit it via the entry form below. Remember that your submission must include English and saved as a PDF file format.
  • 1st Round January 6 - 21, 2022
    Fujifilm will review the submissions and select 10 project proposals from 5 geographical regions, 50 submissions total, that will be evaluated in the 2nd round. By January 31, 2022, Each selected Regional finalists will be informed via email and the necessary Zoom (or equivalent) interviews will be scheduled.
  • 2nd Round February 1 - 15, 2022
    Candidates will be asked for an interview with Fujifilm. The interview may be conducted in the language of your choice, if Fujifilm can accomodate. 3 finalists from each geographical region, 15 total, will be selected to proceed to the final round.
  • Final Round February 15 -28, 2022
    Members of the Fujifilm Team from the Headquaters in Tokyo, Japan will review each candidate and select the 5 global grant award recipients, with the remaining 10 finalists receiving regional grant awards. The award recipients will be announced by the end of March 2022.

*The 1st and 2nd Round selection will be conducted regionally. These regions are 1. The Americas, 2. Europe, 3. South Asia/ Oceania, 4. China/ Hong Kong/ Taiwan, 5. Japan/ Korea / Middle East / Africa.
*The final round selection will be conducted at Fujifillm Headquarters in Japan.
*Initial written project proposals will be reviewed in English. However, the interview in the 2nd round may be conductetd in a different language, if Fujifilm can accomodate.
*Language ability will not account as selection criteria.
*Only candidates advancing in the selection process will be notified of their progress. An annoucement of the final grant recipients will be made at the conclusion of the final round.
*The Shooting Project is expected to be completed, and all created image and/or video are provided to Fujifilm by August 30, 2022

Selection Criteria

Fujifilm will review project proposals based on the following criteria, each equally weighted (at 20% each):

  • 1. Relevance of the Project to the Program Objectives, and Applicant’s Adherence to the Submission Criteria
  • 2. Appropriateness of the Project story to be told using GFX System Products
  • 3. Creativity and Uniqueness of the described Project
  • 4. Achievability/Execution (Feasibility of the Project, overall budget size, likelihood the Project will be able to be completed as outlined)
  • 5. Applicant background and photography / videography experience and abilities

Entry Submission

The application submission has ended as of Jan. 5, 2022.
Those selected for the next round will be notified directly by email.
For more details, please read our terms and conditions from the link below.