Elli Cassidy (UK)

Elli Cassidy is a highly regarded specialist newborn, maternity and portrait photographer. She has been awarded Newborn Photographer of the year and was the first in the UK to achieve an Associateship in Newborn and Maternity photography.
Elli is passionate about improving standards in safety when posing babies and her commitment to this led to her co-founding BANPAS which sets the industry benchmark. Elli is highly valued for her style and approach in providing carefully crafted training courses and she mentors many professional photographers each year to improve technical standards. 


I bought a Fuji camera in 2013 which I intended to use as a personal camera for photographs of my children as my DSLR and lenses were just too big to carry around. I fell utterly in love with both the look and feel of the camera and also with the files it produced. I soon concluded that I needed to progress to Fujifilm for my client work, so I sold my existing DSLR camera and lenses and bought an X-T1 for the studio, it has the same Fujifilm feel, and again, wonderful files. Once I started using the X-T1 for client work I found it really came into it’s own, so many of it’s design features helped make my sessions run smoother.
An obvious benefit I felt when swapping to Fujifilm was the improved practicality, after a day of shooting my wrists, arms and back really thank me for the weight difference. I certainly couldn’t have entertained the idea of shooting as freely as I do now, sometimes one handed and frequently over the top of my baby clients.
I love that the settings I tend to change within a session are all easy to access, the ergonomics of the X- cameras have always felt ‘right’ to me, I can twist a dial without having to go hunting through menus. I spot focus and easily toggle my focus points, and the auto white balance seems to do a fantastic job with tricky baby skin tones.
I genuinely do think my little X-T1 combined with the great line up of lenses are the perfect match for my little clients and I’m highly anticipating great things from the XT2. 


  • X-T1
  • XF23mmF1.4 R
  • XF56mmF1.2 R
  • XF60mmF2.4 R Macro
  • XF16-55mmF2.8 R LM WR
  • XF50-140mmF2.8 R LM OIS WR