Film Simulation

The ‘Look’ That Wins Your Heart


When we watch a movie, the first thing we notice is the visual aesthetic, even before we connect with the actors or story. This is called the ‘look’ and it differs from movie to movie, often staying with us far longer than the plot or ending. Photographs are the same. Before the subject, composition, point-of-focus or exposure, the thing that captures people’s attention is the ‘look’.

Color Science Inspired by Photographic Film


The ‘look’ is an aesthetic created by a combination of complex elements, including contrast and hue. Film Simulations offer a wide variety of looks, while maintaining an overall consistency.

Introduced in 2004, they harnessed 70 years of knowledge that had been acquired manufacturing photographic film since 1934, when Fujifilm was founded. This history and experience are reflected in the high quality of the Simulations, but rather than simply recreating analog film, Film Simulations inherit the vision of the future we strived for in the analog era. Now, with digital fine-tuning, they have reached their present forms which, like film, offer surprises and opportunities, firing the imaginations of photographers to expand their creativity.

Like dining at a restaurant where an experienced chef carefully oversees the flavors of each dish, Film Simulations allow you to enjoy the results of extensive expertise without deep photographic knowledge.

ACROS

Shoot in black and white in rich details with sharpness.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

ACROS+ Ye FILTER

Slightly enhances contrast and darkens skies in ACROS
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

ACROS+ R FILTER

Enhances contrast and darkens skies considerably in ACROS
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

ACROS+ G FILTER

Produces pleasing skin tones in portrait in ACROS
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

MONOCHROME

Shoots in black and white.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

MONOCHROME+ Ye FILTER

Slightly enhances contrast and darkens skies in MONOCHROME
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

MONOCHROME+ R FILTER

Enhances contrast and darkens skies considerably in MONOCHROME
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

MONOCHROME+ G FILTER

Produces pleasing skin tones in portrait in MONOCHROME
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

SEPIA

Shoots in sepia tone.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

PROVIA

Ideal for a wide range of subjects.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

Velvia

Vibrant reproduction, ideal for landscape and nature.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

ASTIA

Softer color and contrast for a more subdued look.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

CLASSIC CHROME

Soft color and enhanced shadow contrast for a calm look.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

REALA ACE

Faithful color reproduction with hard tonality suitable for various scenes.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

PRO Neg. Hi

Ideal for portrait with slightly enhanced contrast.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

PRO Neg. Std

Ideal for portrait with soft gradations and skin tones.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

CLASSIC Neg.

Enhanced color with hard tonality to increase image depth.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

NOSTALGIC Neg.

Amber tinted highlights and rich shadow tone for printed photo look.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

ETERNA

Soft color and rich shadow tone suitable for film look movie.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

ETERNA BLEACH BYPASS

Unique color with low saturation and high contrast. Suitable for still and movie.
© Naoya Takahashi
© Lili Liu
© Ana Markovych
© Naoya Takahashi
© Lili Liu
© Ana Markovych

Your Vision, Your Way


Film Simulations aren’t simply a feature, they embody Fujifilm’s founding color philosophy. Each look forms part of our creative legacy, while also offering limitless freedom for personal expression.


Anyone can create a unique vision for their story. And no matter how bold or subtle those choices are, every look comes together in a rich, cohesive harmony.


Tell your story with every frame and dive deep into a world of individuality and self-expression. 

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Functions to Further Enjoy Film Simulation

© Shohei Sawada

Grain Effect


Analog film grain was not always welcomed. Grain was considered noise, and there was a desire to make it as invisible as possible – photographers preferred images with fine grain.

However, with the advent of digital technology, it is now recognized that grain can be beneficial. Since humans have difficulty perceiving texture in things that look too smooth, it is easier to discern changes in tonal gradation and three-dimensionality when grain is present. As one of the main differences in the way film and digital images look may be due to graininess, a technique was developed to add grain to digital images.

From its initial stages, which featured a constant pattern, the process has evolved to a more random distribution that naturally removes the digital feel. Now, you can choose the intensity and size of the grain pattern according to the degree of magnification and your personal taste. Much like the crackle when playing a vinyl record, when matched well with the scene being photographed, it creates a sense of nostalgia.

© Yukio Uchida

Color Chrome Effect


When you use a highly saturated Film Simulation like Velvia to photograph bright subjects with strong colors, details may appear lost. As a result, it can be difficult to perceive tones and textures, resulting in a flat image lacking in subtle texture. At times like these, Color Chrome Effect adds detail while maintaining vibrancy by naturally controlling the brightness. It is especially effective with reds and yellows.

This effect is most useful for landscapes and nature, but it can also be used for fashion photography involving brightly colored clothing, product photography with artificial and gaudy colors, and other situations where strong colors and texture coexist. In these situations, the effect adds depth.

© Shohei Sawada

Color Chrome FX Blue


Color Chrome FX Blue focuses the effect on the blue of the sky and ocean. Blue skies and oceans that look natural to the naked eye often turn white in photographs due to the direction of the light and transparency of the air. However, a photo taken outdoors on a sunny day should look blue. This effect brings back the blue that would otherwise be lost in a photograph.