Hendrik Osula (Estonia)

Hendrik Osula is a professional photographer from Estonia. He started having interest in photography in 2007 while visiting Vilnius and playing around with his father’s old Canon Powershot on his spare time. In 2009 he won his first place in youth category at Nature Year Photo of Estonia. Since then he started having interest in photojournalism and has been doing part time jobs for different news sites and -papers. Currently he is a chief photo editor at the biggest news and media company in Estonia. Hendrik also won first price in Estonian Press Photography Contest 2013 in Sports category and was nominee for several times.
Hendrik’s favourite subjects are sports, portraits and street photography. His interest in street photography is the reason why Hendrik purchased his first Fujifilm camera – X100S – in 2014. That was the camera which made Hendrik lean more and more away from Canon and towards Fujifilm. Since 2015 he has been using his X-T1 as a daily camera for work and spare time. Even for sports, while using his Canon equipment, he always has Fujifilm with him.
For me, there is no perfect camera as there is no perfect shot. This is why I always try to find the best one, but it means that you have to make compromises time to time. I think Fujifilm has made perfect compromise, using smaller sensor, but that way making cameras and lenses smaller. That way you can get great quality out of your camera, while not thinking which gear or lenses you should take with you. I personally can fill all my equipment into my daily backpack. As a wise man once said – the best camera is the one you have with you. This is why I am exited to be part of Fujifilm family!


  • GFX 50R
  • X-T4
  • X-T3
  • X100F
  • GF45mmF2.8 R WR
  • GF80mmF1.7 R WR
  • XF16mmF1.4 R WR
  • XF18mmF2 R
  • XF23mmF2 R WR
  • XF35mmF2 R WR
  • XF50mmF2 R WR
  • XF90mmF2 R LM WR
  • XF200mmF2 R LM OIS WR
  • XF10-24mmF4 R OIS WR
  • XF16-55mmF2.8 R LM WR
  • XF50-140mmF2.8 R LM OIS WR