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2021.01.27

FUJIFILM Announces New FUJINON XF27mmF2.8 R WR Lens

FUJIFILM Announces New FUJINON XF27mmF2.8 R WR Lens

A compact, weather-resistant, pancake-style lens for FUJIFILM X Series Cameras

Valhalla, N.Y., January 27, 2021 – FUJIFILM North America Corporation is pleased to announce FUJINON XF27mmF2.8 R WR lens (XF27mmF2.8), a new interchangeable lens for FUJIFILM X Series digital cameras, with availability anticipated in March 2021.

A thin, “pancake-style” prime lens, with a focal length of 27mm, XF27mmF2.8 provides a natural field of view close to that of the human eye, which makes it extremely suitable for a diverse range of photographic styles – from everyday general use to portraiture, street, and landscape photography.

“With its compact design, image-makers may find themselves using the lens frequently as a walkaround lens because of its exceptional portability, outstanding image quality, and weather-resistant features,” said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division.

Product features include:

Aperture ring with F-stop scale and A-Position Lock

XF27mmF2.8 features an aperture ring with an F-stop scale, so that users can visually check and adjust their aperture setting without needing to look at the camera’s screen or through its viewfinder. The aperture ring also features the A (Auto) Position Lock, which locks the lens into the A-Position to prevent unintentional adjustments to the lens’ aperture while it is being used.
*Rotating the aperture ring from f15 to the A-Position locks the ring, and rotating the ring from the A-Position to f16 while holding down the Lock Release button disengages the lock.

Weather-resistant construction

Weather-resistance has been applied at seven locations on the lens to protect against water and dust and allow it to fully operate in temperatures as low as 14°F (-10°C).

Lens hood included

In addition to the standard lens cap, XF27mmF2.8 comes packaged with a dome-shaped lens hood (LH-XF27) and a hood cap (LHCP-27) to provide options to protect the lens, and to accommodate users that prefer using a low-profile hood over the lens caps because of its convenience.

Thin and lightweight design combined with advanced image quality

  • Since the diameter of the image circle needed to cover an APS-C sensor (28.4mm) is so close in dimension to XF27mmF2.8’s focal length, the lens produces uniquely high quality images while boasting an incredibly compact design.
  • Despite its compact size, the lens consists of seven lens elements in five groups, including one aspherical element, which mitigates spherical aberration, field curvature, and distortion. This allows XF27mmF2.8 to deliver astounding image resolution, even when it is used at its widest apertures.
  • XF27mmF2.8 features a high-torque DC motor to enable fast and accurate AF, while the front lens group of five lens elements effectively maintains image quality by minimizing aberrations that may occur, whether the lens is being used for close-ups or for subjects that are further away.
  • One of the thinnest and lightest*1 XF lenses in the XF lens collection, XF27mmF2.8 measures just 62mm in diameter and is only .91 in. (23mm) long. The lens is very lightweight at approximately 3 ounces (84g), which makes it an ideal choice for assignments where compactness and overall size are of concern.

Accessories

As referenced above, a lens hood and hood cap come packaged together with the XF27mmF2.8 lens. Replacements of these accessories are available for separate purchase as well.

Pricing and Availability

XF27mmF2.8 is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $399.95 USD and $520 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/xf27mmf28-r-wr/

This lens was part of a launch of 5 new camera and lens products as part of Fujifilm’s Global X-Summit. For more information on the other products launched, please click below:

  • GF80mmF1.7 R WR lens
  • XF70-300mmF4-5.6 R LM OIS WR lens
  • GFX100S mirrorless digital camera
  • X-E4 mirrorless digital camera

*1 – Except for the FUJINON Lens XF27mmF2.8


About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit https//www.fujifilm.com/us/en, go to https//www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https//www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https//www.fujifilmholdings.com

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FUJIFILM and FUJINON are trademarks of FUJIFILM Corporation and its affiliates. © 2021 FUJIFILM North America Corporation.  All rights reserved.

Media Contact:
Daniel Carpenter
FUJIFILM Holdings America Corporation
914-529-2714
[email protected]