10 Years of X Mount

We announced our first interchangeable-lens
mirrorless camera X-Pro1 with three XF prime lenses on
9th of January, 2012.
This is where the history of the X mount began,
and this year marks the 10th anniversary.
Over the past 10 years,
we have introduced close to 30 X models and 40 lenses,
thanks to the growing popularity of X Series.
We appreciate everyone for choosing and
supporting our products.
What’s been built in the past 10 years
will be the foundation for the 10 years to come.
The evolution of X mount will continue.

Hashtag campaign
#10YearsOfXMount

10 years of X Mount hashttag campaign
10 years of X Mount hashttag campaign

We are starting a hashtag campaign all X users are welcome to participate in. This is the “#10YearsOfXMount” campaign. Simply post a photo of the theme we will set each month with hashtag #10YearsOfXMount on specified social media such as Instagram. We may leave a comment or reach out to you for reposting purpose on our new Instagram global account, fuijifilmxworld. We will announce the theme on here fujifilm-x.com beginning of each month.

Video Project “Reflections”

To celebrate the 10th anniversary together with X users, the video project called “Reflections” will take place. We would like to feature X-users who we came to know during our 10 year journey.

Yagazie Eguare (Nigeria)

Emilio Aparicio Rodriguez (Colombia)

Fhaye Olano (Philippines)

Sam Lau (Malaysia)

Son Tung (Vietnam)

Okan Yilmaz (Turkey)

George Nobechi (Japan)

Pilar Silvestre (Spain)