The FUJIFILM X Series camera body and kits, XF lenses, and GFX 50R product savings and promotional offers effective on September 14, 2020 through October 25, 2020 or while dealer supplies last. Note that these promotional offers may not be combined with any other promotional offers that may be running at the same time relating to the same products. Not applicable to any rain check or back orders. Offers valid on products specified only. No product substitutions are permitted. Promotional offer details may vary be dealer; see dealer for exact products, pricing, and offer terms and limitations. Prices specified in these materials are suggested retail prices. Actual retailing selling prices may vary and are determined by FUJIFILM dealer at the time of sale. Price excludes sales tax and any applicable dealer charges. Offers are void where prohibited. © 2020 FUJIFILM North America Corporation and its affiliates. All rights reserved. FUJIFILM value add promotion with Skylum is applicable on qualifying FUJINON XF, XC or MKX lens products and any FUJIFILM X100V, X-Pro3, X-T200, or X-T4 mirrorless digital camera or kit product, from an authorized FUJIFILM dealer in the U.S. during the applicable promotional period (as extended through December 31, 2020). Consumers will qualify for a one-time download of Skylum’s Luminar 4 software (MSRP $89) at no extra charge. All downloads of Luminar 4 will be provided by Skylum, through their website, skylum.com/fujifilmoffer. Registration is required for download, which includes providing consumer name, address, cell phone and email address. Registration and download must be completed on-line in any event by January 30, 2021. All referenced information on the registration form must be provided. Product purchase is subject to dealer availability. Offer is applicable only to in-store and on-line purchases from U.S. authorized FUJIFILM dealers; offer is not applicable to back-orders or rain check.