Susumu & Tetsuro’s Story

Discover the power of color in representing the feelings and emotions of the photographer in the moment of making an image

“The color people want is not a color that is correct mathematically, but the color that touches one’s heart.”

Susumu Minami

Fujifilm color specialist Susumu Minami lives and breathes color. Every place he visits and every picture he makes is another step forward in his pursuit of perfect reproduction. Carrying three different cameras with him wherever he goes, Susumu is constantly sampling the vivid colors of our natural landscapes and using them to further develop Fujifilm’s renowned memory color technology. With an entire lifetime devoted to this cause, Susumu is the personification of Fujifilm’s years of dedication to pushing boundaries in image quality.

Tetsuro Ashida

Tetsuro Ashida has spent his career exploring the intricacies of sharpness and color theory, with the goal of creating an image quality that does justice to every photographer’s work, from amateurs right through to professionals. Working in the Fujifilm color lab in Japan, Tetsuro’s tireless work has helped to produce the legendary color for which Fujifilm digital cameras are so renowned. For Tetsuro, this is so much more than just a job. It’s a passion, an obsession, and an unwavering determination to create the technology that allows people to use photography to celebrate memories exactly as they remember them.

Create Forever: How it all began

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Josué Rivas

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Ira Glass

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