The picturesque backdrop of the Gardens By the Bay Supertree Observatory set the stage for a momentous morning as Fujifilm unveiled its highly anticipated GFX100 II on Monday, the 25th of September 2023. The event brought together photography enthusiasts, industry experts, and the media to witness this significant milestone in Fujifilm’s history.
The event was marked by a series of engaging activities and presentations that showcased the remarkable features of the GFX100 II.
The event kicked off with enlightening sharing sessions by two distinguished speakers; starting with X-Photographer Joseph Goh.
Joseph provided valuable information and personal anecdotes about the GFX100 II camera and GF30mmF5.6 T/S lens. His engaging presentation explored the features of the lens, demonstrating how it enables photographers to expand their creative possibilities.
Next up, we have Sean Seah, founder of Vulcanworx Productions, shared his firsthand experiences with the GFX100 II for the industry of professional cinematography. He highlighted the camera’s video features that offer new horizons for filmmakers and content creators.
Following the informative sessions, attendees had the unique opportunity to get hands-on experience with the GFX100 II. Fujifilm set up dedicated stations where guests could test the camera’s advanced features, from its high-resolution sensor to its cutting-edge autofocus system. This interactive experience allowed everyone to appreciate the camera’s versatility and user-friendly design.
The camera’s advanced features, coupled with the insights shared by industry experts, left attendees inspired and eager to explore new horizons in photography and videography.
Alongside the GFX100 II, Fujifilm introduced three new lenses that are designed to enhance photography and take it to the next level. We have one brand new standard lens and two tilt shift lenses available. These lenses are specifically crafted to enhance the capabilities of the GFX100 II camera and provide photographers with a wide range of creative options to meet their unique requirements.
The launch of the GFX100 II at the Gardens By the Bay Supertree Observatory was a remarkable event that highlighted Fujifilm’s commitment to innovation and excellence in the world of photography.
The success of the event was further enhanced by the support of key partners:
Nanlite, a leading lighting solutions provider, showcased their lighting products, which perfectly complemented the GFX100 II for professional videography.
Exascend, a technology company specializing in data storage solutions, demonstrated how their innovative products can be seamlessly integrated into a photographer’s workflow, ensuring data security and efficiency.
All photos were taken using the Fujifilm GFX50sII with GF20-35mmF4 R WR and GF100-200mmF5.6 R LM OIS WR
Jere Chong/Fujifilm Singapore
