Fujifilm was until recently, an unknown for me. I have used and owned almost every brand in the digital photography market, from the APS-C, to the full frame, up to the Medium Format. I was just leaving from a big disappointment form a pillar brand of the industry. Then, from conversations to conversations, I started to pay attention to Fujifilm, and particularly to the X-T2. Meanwhile, I watched the brand's commitment to software improvement, and I was impressed of what happened: if there is room for software improvement, Fujifilm will do it. Selling my old gear, I was able to buy a X-T2 with 3 primes lenses, new. It was a "love at first sight" situation. My X-T2 was working better than my previous Camera (it was twice as cheap) but I could not see a loss in quality due to the switched from Full Frame to APS-C.

Time passed, and comes the GFX series. I had a serious experience with digital Medium Format before, so I was very interested in the birth of this line-up. I watched as the brand made logical and enlightened decisions. A few weeks later, I had the luck to join the Fujifilm Ambassador program, and today I am the proud and thrilled owner of the GFX 50R.