GF55mmF1.7 R WR: Fashion x Anushka Menon

12.09.2023

Written by... Anushka Menon

Anushka is a combination of many things, being the first female fashion & beauty photographer to come out of India at the young age of 21 when female photographers were nowhere to be seen was just one of her many accomplishments.

Anushka is not your typical Photographer ! “I don’t particularly like having just one title, because that really does not sum up who i am. “

She is one of India’s Leading Fashion & Beauty Photographers and has since travelled the world shooting for both local and international leading brands and is now being represented by The Jigisha Bouverat Collective in the USA.

Anushka is part of a generation working towards having more females photographers behind the camera and has paved the way for many young female photographers to follow their dreams and also inspired and influenced the new generation of creatives not just in her field but many others and thats because she herself is not just a photographer but also a dancer, aerialist, yogi, Dj, and musician! There are many personalities that make up this creative artist.

Being a minority in an industry that is still dominated by males Anushka has a different perspective to offer and not just that of a woman but also her unique approach to shooting and having being brought up abroad her visual approach captured the attention of major publications, designers and brands in India. After 13 years of being in the business, Anushka has worked and collaborated with the very best in her home country and her portfolio now extends to the west.

Having lived abroad for 18 years before returning to India, her views and ideas of her birth place are approached differently and this can be seen in her work. Her outlook on Indian Fashion and beauty always has and still has a very western approach allowing her imagery to mix both the old and new, the traditional and the contemporary.

Anushka’s Photography has a very fluid mannerism and this can be seen with her bold imagery and style, her use of colour, composition and choice of subjects.

GF55mmF1.7 Impression

If you’re a photographer, you know how crucial it is to have the right gear in your arsenal. And when it comes to lenses, prime lenses are the way to go. I used to think otherwise, until I started using the FUJIFILM GFX camera and the GF55mmF1.7 lens.

GFX100S & GF55mmF1.7R WR

This lens has become an essential part of my toolkit, especially for portrait and fashion photography. The 55mm focal length is perfect for shooting people and close-up images that require depth and a beautiful fall-off with the focus. It’s easy to move around with and frame your subject, making it a breeze to capture that perfect shot.

GFX100S & GF55mmF1.7R WR

The 4:3 format took some getting used to, but now that I have, I can see the advantages. It provides more space within the frame to capture more information and depth, which is especially helpful when using the GF55mmF1.7 lens. With this lens, you can zoom in and capture immaculate details of your subject, all while maintaining the perfect balance of highlights and shadows.

GFX100S & GF55mmF1.7R WR

Speaking of the F1.7 aperture, it’s my go-to for capturing low light images with a softness and dreamlike quality. The bokeh effect creates depth and mood, translating the energy within the photograph.

GFX100S & GF55mmF1.7R WR

One of the best things about the GF55mmF1.7 lens is that it’s lightweight and easy to use, even when handheld. And with its weather-resistant design, you don’t have to worry about shooting in inclement weather.

GFX100S & GF55mmF1.7R WR

If you’re looking to capture low light images with a soft bokeh effect and a dreamlike quality, the GF55mmF1.7 lens is the perfect addition to your toolkit. It’s fast, accurate, and versatile, making it a must-have for any photographer. So, if you haven’t tried it yet, go ahead and give it a shot.

You won’t be disappointed!

GFX100S & GF55mmF1.7R WR