A Landmark Event in the World of Photography

How is artificial intelligence influencing the development of photographic technology? A discussion on new AI features in cameras, changes to the photographic process and the future of medium format. What impact do new technologies have on the legal framework and what is the role of NFT in photography?

How to find a balance between a distinctive artistic style and the client's requirements? A panel discussion on collaboration, compromise and maintaining creativity in commercial photography.

Where to find inspiration and how to transform it into something unique? A discussion on how to stay original in an environment full of visual stimuli and trends.

How to capture powerful stories in tense moments? A panel discussion on ethics, safety and techniques of photography in crisis and dangerous situations.

How to create unique memories of the most important day? A discussion of different styles, approaches and trends in wedding photography.

Rafał Milach is a Polish photographer and author of photography books based in Warsaw. He graduated from the Academy of Fine Arts in Katowice and the Institute of Creative Photography in Opava, where he also teaches. His work documents the changes in post-Soviet countries and Central and Eastern Europe, which led to the publication of books such as The Winners and 7Rooms. His work has been exhibited in galleries around the world and has won awards in competitions such as World Press Photo. In 2006, he co-founded Sputnik Photos, a group dedicated to documenting changes in the post-Soviet space.

You're driving through town and you see your picture on a billboard. You've only given permission to post it on social media. What should you do in this case and how can you ideally prevent the situation? The sale of photos also includes the right to use or license. What does "exclusive right" mean? How can you ensure that your client does not pass on your images to a third party without your knowledge? This lecture will guide you through the legal pitfalls of commercial photography and teach you how to protect your images and your own value in the marketplace.

Join us for an inspiring lecture where we will look at how to effectively photograph architecture and capture the beauty of a space through the lens. Boys Place Nice will share their experiences and techniques they use when photographing architectural works. We will focus on working with composition, light and perspective to ensure your photos exude elegance and detail. The talk will offer valuable tips for beginners and advanced photographers who want to take their architectural photography skills to the next level.

Creative block happens to everyone from time to time - whether you're an artist, content creator or working on any creative project. This talk will show you how to overcome those times when inspiration is lacking and how to stay motivated and happy in the long run.

Attendees can look forward to a detailed overview of the new products, including technical specifications, practical demonstrations and valuable hints and tips. These will help them better understand the capabilities of Fujifilm technology and make the most of it in their photographic practice.

The lecture focuses on key aspects of emotional intelligence that are essential for success in the photography profession. Participants will learn techniques for recognizing and regulating their own emotions, communicating effectively with clients, and creating a positive atmosphere during a photo shoot. They will also learn how motivation and empathy affect the creative process, how to manage stress and conflict, and how to develop social skills for better relationships with colleagues and clients.

Beautiful images of the night sky don't happen by accident - but do they just need a sky free of light pollution, high altitude and dry air? Or even the various tricks and tricks of astrophotographers? We'll take you to one of the best places on Earth for astrophotography. It's Chile's Paranal Observatory - home to top astronomy. Not only will we take you on a virtual visit to this fascinating place, but you'll also learn how to capture the universe in its purest form and what techniques and equipment are used.

About the author's creation of photos that transcend the traditional boundaries of the medium, the search for a lost paradise, and order in chaos. Personality of Czech Photography for 2011 and 2023, President of the APF ČR will also introduce this association as a unique association of professional photographers.

Vojtěch Resler will introduce you to the behind-the-scenes of the film and tell you about the role of the photographer in the film crew, where he captures both the filming process and the actor's performances.

What sets successful photographers apart from the rest? A panel discussion on personal branding, effective communication, marketing and long-term career development.

How to equip a photo backpack for travel? The clash of different approaches of professional photographers shows that everyone has their own way. A discussion of personal preferences, camera developments and key pieces of travel gear.

Where is the line between capturing the truth and respecting the subject? A discussion on ethical dilemmas, the photographer's responsibility and the impact of documentary photography on society.

How to use the power of video to engage your audience? A discussion on the role of video in marketing, social media strategies and how to effectively connect visual content with branding.

We live in an age where photographs are ubiquitous, but only the "most interesting" ones stick in our minds. In this lecture Tomasz Lazar will project many of his projects shot with Fujifilm GFX cameras. He will outline his approach to work, how he prepares for the projects and where he finds inspiration. Tomasz Lazar is a Polish documentary photographer whose work focuses on strong social and cultural themes, particularly migration, conflict and everyday life in challenging circumstances. His photographs have been published in leading international media such as The New York Times, Le Monde and The Guardian, and have won numerous international awards. In addition to his photographic career, he is also an educator.

Dan Vojtěch will share his experience from unique photographic projects where he collaborates with the Flying Bulls acrobatic team. During the lecture he will also introduce you to the techniques, challenges and secrets behind the creation of these breathtaking images. The lecture will not only offer inspiration for photographers, but also a unique insight into the world of aerial acrobatics and photography in extreme conditions.

Attendees can look forward to a detailed overview of the new products, including technical specifications, practical demonstrations and valuable hints and tips. These will help them better understand the capabilities of Fujifilm technology and make the most of it in their photographic practice.

The lecture will reveal his approach to capturing life's difficult subjects - from illness to loss to trauma - while offering insight into the technical and creative processes behind the creation of his powerful series. This lecture is for those seeking inspiration in the search for depth, meaning and form in visual art.

Ester Geislerová will guide you through her personal relationship to photography in the course of her own work. She primarily focuses on video installations and explores the relationship between image and sound. In addition, she recalls the photographic work of her father, Peter Geisler, a prominent Japanologist and calligrapher.

Photography can serve as a powerful tool for self-discovery, processing emotions and promoting mental health. This talk will take you into the world of therapeutic photography, where images can be a pathway to a deeper understanding of yourself and your surroundings. Through examples and inspirational projects, you will learn how photography can be used to express complex emotions, work with trauma, or as a means of meditation and relaxation. The talk will include practical demonstrations of how to work with photography in your everyday life.

How does Jakub Cejpek approach shooting in high mountain environment? He adds a number of tips on preparation, shooting in the field and equipment. He will not limit himself to his mountaineering climbs in the Alps, but will show how he approaches, for example, shooting skialp races or climbing collections. Last but not least, we will look at how to prepare as a photographer for longer and more distant trips, such as South America, New Zealand or Nepal. At the end there will be space for your questions and discussion.

Creating can help us live a fuller and more meaningful life - it offers a space to process emotions, overcome inner obstacles and open up about topics that are hard to talk about. Photography is one of the most powerful tools that can visually capture what words cannot. During this talk, we will reflect on how photography can help us communicate difficult topics and be inspired by examples of Dita Pepe's deeply personal work.

The cinematographer is a key person in creating the visual aspect of the film. The lecture will reveal his collaboration with the director, working with the actors and other crew members. You will learn how equipment is selected, scenes are lit, shots are shot and composed, and how the cinematographer intervenes in post-production. The lecture will be complemented by film excerpts and specific techniques that transform ideas into cinematic reality.