X Stories

Episode #4 PRO Neg. on "The World of Film Simulation" stories.

Episode #3 Velvia on "The World of Film Simulation" stories.

Episode #2 CLASSIC CHROME on "The World of Film Simulation" stories.

Episode #1 on "The World of Film Simulation" stories.

A story on XC Lens.

A story on the compact camera

Promotional video of FUJIFILM XQ2

Featuring a high performance EVF

Designed to let you be the "image maker"

User Interface enhances the functionality of the X Series

Develpment story of the Film Simulation "CLASSIC CHROME"

Stress-less photography with improved AF precision and speed and increased buffer memory

ISO51200 achieved by removing the cause of noise

How Graphite Silver Edition is realized.

Promotional Video of FUJIFILM X30

Promotional video of FUJIFILM X100T

Newly design EVF delivers impressive clarity

Authentic design refined with X-DNA, as a reliable “tool”

Promotional video of FUJIFILM X-T1

Promotional video of FUJIFILM X-E2

Bringing old lenses back to life.