GFX is the Next Generation of Medium Format
X-Photographer Ivan Joshua Loh shares his impression of the GFX 50S.
The X100F — The Little Camera That Could!
X-Photographer Lee Varis from the US gives his impression on the X100F
GFX 50S: An Evolution
X-Photographer Omar Z Robles from the U.S. shares his impression on the GFX 50S.
GFX Stories #1
Photographer HASEO from Japan creates his world's vision with the GFX 50S and the ultra wide angle GF23mmF4 lens.
Gary Heery from Australia gives his impression on the new medium format camera system GFX.
GFX Technologies #7
This is an in-depth article on the GFX's electronic viewfinder.
FUJIFILM X100F with Conversion Lenses
X-Photographer Takashi Nakagawa takes shots of Kyoto with the X100F and the two conversion lenses.
SNAP-SNAP-GO, Kyoto! -my X-T20 technique
X-Photographer Mindy Tan from Singapore shares her snap shooting technique with the FUJIFILM X-T20.
GFX Technologies #6
This is an in-depth article on all-new Color Chrome Effect feature
X Series, X100F
X-Photographer Megan Lewis from Australia talks on her experience with the X100F.
Innovative technology takes image quality to new heights
Ultra Wide-Angle Lens for Scenery and Architectural Photography
Standard zoom lens for G Mount.
Standard Lens for G Mount with angle of view 50mm equivalent in 35mm format.
Mid-telephoto lens for portraits
Mid-Telephoto Macro Lens for G Mount
High resolving power across the frame from the center to the edges.
Fast aperture ultra wide-angle lens. A dramatic field of view to push your photography further.
A great all-rounder with a useful field of view, great sharpness and rich tonality for perfect landscapes and portraits.
A fast aperture lens the offers beautiful bokeh and has a natural field of view that's great for documentary images.
Compact wide-angle lens that weighs just 180g and features fast AF
At just 78g, this is the lightest lens in the X Series. Use it with a compact camera for the "go anywhere" outfit.
A high-performance standard lens with incredible definition, even when shooting wide open.
The new standard prime lens, high performance in a compact lightweight design.
The compact and stylish optic ideal for portraiture and everyday use
A fast aperture medium-telephoto lens that offers both stunning sharpness and beautiful bokeh.
Apodization filter delivers more creative portraits
A supremely sharp macro lens with a minimum working distance of 26.7cm and 0.5x maximum magnification.
Fast aperture telephoto lens: it delivers razor-sharp, bokeh-rich images
Offering image quality, versatility and reliability, this is the perfect standard zoom lens.
Packing a premium optical performance, yet weighing less than 1kg, this rugged telephoto zoom is ready for anything.
High performance all weather zoom lens with 5.0-stop image stabilization function
An ultra-wide to wide angle zoom, ideally suited to indoor shoots and any situation where space is tight.
A compact, lightweight standard zoom lens covering a popular focal range.
With 5.0-stop optical image stabilization, this all-weather zoom lens covers all focal range
Bring your subjects closer with this highly portable telephoto zoom
A great value zoom lens with image quality approaching that of top-end models
An advanced optical performance and 3.5-stop image stabilization deliver clear images
Extend the focal length by 1.4x without comprimising image quality
Extend the focal length by 2x without comprimising image quality
X-Photographer Elia Locardi from USA travels with the GF23mmF4 R LM WR.
"Let's do it!" Inside look into NORDICA Photography shooting wedding photography!
Lindsay Keats from New Zealands goes up in the air with the GFX for aerial photography.
Wedding Photographer David Stanbury from the UK tests the GF110mmF2 R LM WR.
Thorsten Rother shoots portraits with the FUJIFILM GFX 50S and the GF110mmF2 R LM WR
X-Photographer Fernando Moleres from Spain visits Festival Holi in India.
Photographer Yan Kallen from Hong Kong visits Kyoto and captures the moments in life of artisans and their work.
Development Announcement of Professional-use Mirrorless Camera System
Refined autofocus performance to capture moving subjects
With each new lens, we raise the bar of photo expression.
Learn about XF Lens Technologies