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Videos

GFX stories with Kara Mercer

Kara Mercer from the US shoots fashion with the GF45mmF2.8 lens

Stories

GFX 50S: Surpassing All Expectations

X-Photographer Kara Mercer shares her impression of the GFX 50S for her commercial work.

About

BIOGRAPHY

Kara Mercer is a commercial and editorial photographer and art director based on the West Coast. She specializes in developing content for fashion, travel, and lifestyle brands from around the globe.  Known for her use of light and her eye for creative direction, Kara believes every image should stand strongly on its own while also contributing a unique yet complementary voice when serving as part of a collection. Her work is influenced as much by minimalism and thought-provoking conversations as it is by contemporary studies in human psychology and the emotive, sometimes ethereal feel of romanticism. With these influences, she seamlessly combines playful narratives with a timeless aesthetic for commercial media campaigns (print and digital) and editorial work.

Some publications/clients include: Fujfiilm, Huffpost, Conde Nast, Adobe, Ona Bags, Tour Alaska, Visit Jordan, Ebay, Lands End, Larsson & Jennings, J. Crew, Madewell, Zappos, Iams & Filson.

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