Victor Herrera


I grew up in a family of photographers, learning to communicate feelings through pictures as well as expressing them through words. I believe in love and I’m convinced that it is the source of everything wonderful in the world. My goal is to make each picture to narrate vividly your unique wedding day story for eternity.

I have been photographer since I was in my mother’s wound. Photography has been in my mother’s family for more than 50 years, so I grew up in the dark room and played with the 120 camera rolls that were in my grandfather’s studio. My first camera was an Olga. I used it in middle school during my role as the official photographer for the school newspaper.

The challenge with that camera was that, to focus I didn’t control it manually or automatically, I had to estimate and set the number of meters without noticing on the screen if the picture was actually well focused. When I remember those days, I can help but laugh recalling all the effort that I put to get the perfect shot.

I bought this camera with my own savings since the ones in my mother’s studio weren’t allowed for my to use at school.

Year later, I bought a Nikon OM-10 manual! For more than 8 years, it was my favorite. I had it all the way to collage and as a matter of fact, I still keep it as relic from my memories of those times.

I went to college and graduate from the Universidad La Salle Cancun as a Communication Theorist. During that time, I met a woman photographer that inspired me to become a wedding photographer: Sol Tamargo. Her photography was very different from what my family used to do. Sol gave me the opportunity to be her assistant. I learnt so much from her and I will always be grateful for all the formation she provided me.

Afterwards, I had great photographers as my teachers, like Sergio López, a man with a huge heart. Brett Butterstein, who by the way has an eye for composing that I simply envy. I love the skin colors that Daniel Usenko gets in his pictures, they remind me of my favorite film when I used rolls: Fujifilm ISO 100 Velvia. And last, but certainly not least, Susana Barbera, a great woman with a strong temper. I discovered her work through the internet, and I was delighted by the way she uses blacks and whites, and most of all, the way she mixes street photography with wedding photography. I remember when my wife and I saw her blog. My “Rin” (my wife’s nickname) told me: “This woman really is original, let’s see if you can learn something from her”. One year went by before I had the opportunity to meet her at a photography convention, and even though at first, she bluntly kicked me to the curb for taking a picture of her, we eventually became really good friends.

Now, I’m into wedding photography for a living alongside my best friend, my wife, Sara and my two other good friends: Uriel Perez and Adrian Herrera. Together we are the studio “Victor Herrera Photography.” 


I’ve always liked light cameras and I truly loved the Velvia Fujifilm. When the digital era began, I felt that we lost those beautiful colors with the new technology.

At first I used to use Canon cameras because I liked the way they captured the colors and the variety of lenses they offered. It was until 2014 that I had the first chance to use the X-T1 to cover an event. By then, I’d already heard great things about it but non of my colleagues in the wedding business was using it as his main camera.

After working with the XF23mmF1.4 lens using high ISOs I fell in love of the camera and I decided to buy one body and one XF35mmF1.4. One month later I was buying my second body and two more lenses: XF23mmF1.4 and XF56mmF1.2. I also bought transmitters to use flashes off camera and after trying all these new gear on 10 more weddings or so -since it was my high season of work- I knew I took the right decision.

I can point out the following advantages:

  1. Weight. In the past, after shooting a wedding my back was killing me, it really felt like heavy work. Now that I use X-T1, it’s truly wonderful its minimum weight and how light it is

  2. I don’t look like a professional. One of the most important things for me on the wedding day is to look like another one of the guests. I DON’T want to be seen as the professional photographer because people usually gets shy in front of a big camera and it gets harder to capture authentic emotions and spontaneous moments.

    I remember this wedding where I was using my two X-T1 bodies and my XF23mmF1.4 and XF56mmF1.2 lenses. The bride’s brother was an architecture photographer and he was packed with a Canon 5D Mark IV and several lenses: 35mm, 50mm, 85 and 70-200. During the ceremony he approached me and told me: “What kind of camera is this? It looks like a toy. I’m a photographer and I was actually going to shoot my sister’s wedding but she did’t want something to distract me from enjoying myself on this special day, but you know how this is and I brought my camera anyway”. Afterwards, he began to show me his gear. “You know these cameras, don’t you?” he asked me. I was about to laugh out loud but I showed him my best respects and told him: “Of course I do. That’s what I used to use a long time ago when I didn’t know any better. Now they have built something with superior technology, smaller and lighter. It’s the Fujifilm X-T1 and you can order them on B&H (then I handed him my business card). If you want, in a few days I can email to you a few pictures of your sister’s wedding for you to judge”.

    “That would be great”, he said.
    The next day, I had an email from him with a few pictures he took at the wedding. Two days later I send to him 15 pictures I shot with my X-T1. He emailed me back surprised that that little toy-camera had such quality.

    The tale of this story is: if to a fellow photographer I can look like a regular person in the crowd, more so to a regular wedding guest, it allows me to be on their and do my job better

  3. Great performance using high ISOs.Even though at night we have to use flashlights to help us balance the light, we never have to use ISOs above 800 and event when I’d had to push beyond, its response has been perfect

  4. The variety of high quality lenses. As a photojournalistic wedding photographer I usually carry to my events 3 lenses: XF23mmF1.4, XF35mmF1.4 and XF56mmF1.2. I have to confess the Fujinon lenses are made to compete with every other brand on the market and I specially love the XF56mmF1.2 R, I’m amazed by its bokeh and definitely found it very superior to the Canon 85mm

  1. The application that allows you to shoot remotely. When I do street photography, the key is not to draw special attention, to blend in, unnoticed. With this app, I can have the camera hanging on my neck and controlling the trigger on my cellphone, so when I feel the composition is right on the screen, I shoot it without touching the camera. It’s wonderful, no one thinks I’m taking pictures

  2. The movable screen. This feature allows me to enrich the compositions of my pictures, to go beyond, experiment and discover new angles that I wasn’t able to capture before using Canon, specially at ground level

  3. Using the presents of the camera, the JPG file practically won’t need any editing

This is a little something I’ve been enjoying of the X and X-T series, it’s by far the best equipment I’ve had in years! 

© FUJIFILM Corporation