GFX

Camera
Heritage

Inspiration and challenge for photographic expressions

“A camera is a tool for creating artwork.” Fujifilm has always stood by this philosophy when manufacturing photographic equipment.  The main objective is to create art - i.e. “photographs”.

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Inspiration and challenge for photographic expressions

“A camera is a tool for creating artwork.”  Fujifilm has always stood by this philosophy when manufacturing photographic equipment.  The main objective is to create art - i.e. “photographs”.

Fujifilm’s history of camera production began in 1948 with the launch of the FUJICA Six I BS 6×6 folding viewfinder camera. Since then, the company has consistently communicated, through its cameras, the “joy of photography.” Medium-format cameras can be described as the origin of Fujifilm photographic equipment.

In order to address the needs of professional and enthusiast photographers, the company began a pursuit for greater shooting applications and operability, taking its evolution of camera equipment to a path distinctively different from that of its competitors.

The FUJICA G690 was designed for tour group photography, the FUJICA GS645 was the ultimate lightweight and compact camera, the FUJICA PANORAMA G617 Professional was a medium-format panorama camera with the long side of the frame measuring 6x17cm, the FUJI GX680 Professional was a portrait camera equipped with a film holder that revolves according to the portrait / landscape image orientation and the GA645 was the world’s first autofocus, fully-automatic medium-format camera.

In its camera history, Fujifilm tirelessly pursued the ultimate in medium-format cameras, advancing technology and image quality in the process.

Film
Philosophy

Fujifilm’s photographic image quality

Upon encountering a scene that evokes an emotional response, we tend to remember the atmosphere, the emotions felt, and the colors of the scene. Fujifilm carried out many years of research and development in an attempt to faithfully reproduce the colors in your mind.

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Fujifilm’s photographic image quality

For over 80 years, Fujifilm has, as the company name suggests, advanced as a photographic film manufacturer. It developed various types of photo films in search of expressive color reproduction. 

Upon encountering a scene that evokes an emotional response, we tend to remember the atmosphere, the emotions felt, and the colors of the scene. Fujifilm carried out many years of research and development in an attempt to faithfully reproduce the colors in your mind. 

These efforts led to the development of Japan’s first motion picture film, and the eventual launch of FUJICOLOR N100, heralding the age of color photography. With FUJICOLOR F-II 400, ISO400 became a practical and usable ISO sensitivity, FUJICOLOR REALA achieved color reproduction as close to what the human eye sees as practically possible and FUJICHROME Velvia ultra-vivid color reversal film revolutionized the approach to color reproduction. 

Fujifilm released a series of photographic film products that delivered uniquely iconic color presentations and this know-how has now been reborn in the world of digital imaging.

Fujinon Lens
Technology

The world’s most advanced expertise in lens development

When discussing Fujifilm cameras, we cannot leave out the FUJINON high-performance lenses.

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The world’s most advanced expertise in lens development

When discussing Fujifilm cameras, we cannot leave out the FUJINON high-performance lenses.

Fujifilm successfully developed new optical glass materials and the compression molding technology to produce lenses that were exceptionally fast. In 1956, the company developed “FUJIC,” the first electronic digital computer in Japan. Made up of some 20,000 parts, FUJIC was used to calculate and design lenses of even greater performance, and is still on display at the National Museum of Nature and Science in Tokyo as a significant invention in the history of science.

The endeavor for better image quality continued with the evolution of large-format and medium-format cameras. In the 1970s, when commercial and business photographers embraced color technology, Fujifilm launched a series of medium-format and large-format lenses that delivered enhanced sharpness and natural colors that could only be achieved because of its photographic film background.

The technologies developed in those days, such as the “Super EBC” multi-layer coating, formed the foundation for the highly regarded interchangeable “XF lenses” used in today’s X Series digital cameras. Additional technologies include in-lens image stabilization that reduces camera shake by up to the equivalent of 5 stops, and an internal APD filter that enhances the appearance of smooth bokeh. FUJINON lenses will continue their evolution into the future.

GFX
System

The game has changed. Medium-format re-invented.

FUJIFILM GFX 50S

FUJIFILM G FORMAT 43.8 × 32.9mm SENSOR WITH 51.4 MEGAPIXELS

FUJINON GF Lenses

Original G Mount for large sized sensor

Obtaining the ultimate in photo image quality

Since the introduction of the X100 in 2011, Fujifilm has strived to achieve the world’s highest level of image quality with its X Series of cameras. The latest and the most advanced addition is the new medium-format mirrorless camera “GFX.”
It uses the new large-diameter “G Mount” and incorporates a large 43.8x32.9mm CMOS sensor in the first-ever such move by Fujifilm. Boasting the effective pixel count of 51.4 million, the camera delivers superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes. 
It uses the “X Processor Pro” imaging processor, which provides Fujifilm’s outstanding color and tone reproduction, delivering unparalleled photographic expression that can only be offered thanks to Fujifilm’s unique expertise in medium-format cameras.

All new mirrorless camera with a large sized sensor

The GFX is an all-new mirrorless camera system that revolutionizes the concept of medium-format cameras.
Compared to conventional medium-format digital cameras, the GFX is astonishingly lightweight and compact, and its dust and weather resistant body gives it the durability required for outdoor shoots.
A collection of accessories that meet the needs of photographers, including a vertical battery grip and a rotary adapter that can rotate the detachable electronic viewfinder to any angle to suit any scene will be launched at the same time. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.

Fresh descriptive performance with new lenses and new lens mount

The design and manufacturing expertise nurtured over many years of FUJINON lens development has been used to produce lenses with the world’s highest level of image resolution. Unique to the new GFX, Fujifilm has developed a new “G Mount” with a short flange back distance of just 26.7mm, an advantage of the mirrorless camera system.
Initial lens lineup consists of six lenses; a standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format), a wide-angle standard zoom “GF32-64mm F4 R LM WR” (equivalent to 25-51mm in the 35mm format) and a mid-telephoto macro 1:0.5 “GF120mmF4 R LM OIS WR Macro” (equivalent to 95mm in the 35mm format), a fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format), a super wide  “GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format), a wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format).

Gallery

FUJIFILM GFX 50S | GF63mmF2.8 R WR | 1sec. | F22 | ISO100
Photographer: Seiichi Nakamura
FUJIFILM GFX 50S | GF63mmF2.8 R WR | 1/8sec. | F14 | ISO100
Photographer: Seiichi Nakamura | Hair Make: Hirohumi Kera | Model: Zita

Articles

FUJIFILM X RAW STUDIO - Features & Users Guide

FUJIFILM X RAW STUDIO offers alternative functionality to existing RAW conversion software.

FUJIFILM tethered shooting, RAW, FUJIFILM X RAW STUDIO
Catch a Glimpse

Tomasz Lazar catches the moments in the streets of Tokyo with the GFX

Tomasz Lazar GFX, Tomasz Lazar, X-Photographer, Poland, street photography, Tokyo
A Quiet Power - GFX 50S + Lexus

Patrick La Roque shoots Lexus LC500 with the GFX

Patrick La Roque GFX, Canada, GFX Mashup, Patrick La Roque
How I Use My Cameras

X-Photographer Xyza Cruz Bacani tells how she uses GFX and X Series cameras.

Xyza Cruz Bacani street photography, X-Photographer, GFX, Xyza Cruz Bacani, Philippines, documentary, reportage
Working with the GFX

David A. Williams tells his hands-on experience with the GFX for his portrait works

David A. Williams GFX Stories, GFX, portrait, David Williams, Canada
Headshots – The Behind-the-Scenes Story

German commercial photographer Thorsten Rother tells how he approached his project "Headshot"

Thorsten Rother GFX Stories, GFX, Sara Lando, Italy, portrait, commercial photography
Impressions of the FUJIFILM GFX 50S by Sara Lando

Italian commercial photographer Sara Lando tells her experience with the GFX

Sara Lando GFX Stories, GFX, Sara Lando, Italy, portrait, commercial photography
Capturing American Landscapes

Elia Locardi traveled across America with the GF23mmF4 lens to capture the various scenery.

Elia Locardi GFX Stories, GFX, X-Photographer, Elia Locardi, USA, landscape
The World from above with the GFX

French X-Photographer Pascal Bourguignon flies in a paramotor with GFX in his hands to capture the scenery from above!

Pascal Bourguignon GFX Stories, GFX, X-Photographer, aerial, Pascal Brouguignon, France
GFX Impression

Norwegian X-Photographer Daniel Tengs tells his impression on the new GFX camera system.

Daniel Tengs GFX Stories, GFX, X-Photographer, Daniel Tengs, Norway, extreme sports
A Dream Come True

Swedish X-Photographer Serkan Günes shares his idea of a dream camera as a landscape photographer.

Serkan Günes GFX Stories, GFX, X-Photographer, Sweden, portrait, Serkan Günes, landscape
GFX Impression

Swedish X-Photographer Knut Koivisto tells his impression on the new GFX camera system.

Knut Koivisto GFX Stories, GFX, X-Photographer, Knut Koivisto, Sweden, portrait

Videos

Exploring FUJIFILM X RAW STUDIO with Jan Gonzales

Jan Gonzales shows how to use the new FUJIFILM X RAW STUDIO

Jan Gonzales X-Photographer, Jan Gonzales, FUJIFILM X RAW STUDIO
GF45mmF2.8 R WR x Kevin Mullins

X-Photographer Kevin Mullins from the UK shoots with the GF45mmF2.8

Kevin Mullins GFX, X-Photographer, Kevin Mullins, UK, wedding, street photography
GFX stories with Kara Mercer

Kara Mercer from the US shoots fashion with the GF45mmF2.8 lens

Kara Mercer GFX, GFX Stories, fashion, Kara Mercer, USA
GFX stories with Murat Esibatir

Fashion photographer Murat Esibatir from Turkey shoots fashion on location with the GFX

Murat Esibatir GFX, GFX Stories, Turkey, fashion
GFX Mash Up Jens Krauer "Langstrasse"

Swiss X-Photographer Jens Krauer documents Langstrasse in Zurich with the GFX

Jens Krauer GFX, GFX Mashup, jens krauer, Switzerland
GFX Mash Up Patrick La Roque x Lexus

Behind the scene footage of Patrick La Roque shooting Lexus LC500 with the GFX

Patrick La Roque GFX, X-Photographer, GFX Mashup, Patrick La Roque, Canada
GFX stories with Giulia Bianchi

Giulia Bianchi from Italy tracks down her family roots and captures with the GF45mmF2.8 lens

Giulia Bianchi GFX, GFX Stories, Giulia Bianchi, Italy
GFX challenges with ANOTHERMOUNTAINMAN

ANOTHERMOUNTAINMAN from Hong Kong captures Kyoto with the GFX

ANOTHERMOUNTAINMAN GFX, Kyoto
GFX Mash Up Paul Sanders x Lee

UK X-Photographer Paul Sanders captures nature with the GF23mm lens with Lee filters attached

Paul Sanders GFX, X-Photographer, Paul Sanders, UK, Shinjuku, nature, GFX Mashup
GFX stories with Rommel Bundalian

X-Photographer Rommel Bundalian from the Philippines shoots with the GF45mmF2.8

Rommel Bundalian GFX, X-Photographer, GFX Stories, Rommel Bundalian, Philippines
GFX stories with Hüseyin Taskin

X-Photographer Hüseyin Taskin from Turkey shoots with the GF45mmF2.8

Hüseyin Taskin GFX, X-Photographer, GFX Stories, Hüseyin Taskin, Turkey
GFX stories with Eric Bouvet

X-Photographer Eric Bouvet tests the GF45mmF2.8 R WR

Eric Bouvet GFX, X-Photographer, France, Eric Bouvet

Brochure

Learn more about the new GFX, download the PDF brochure.

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