GFX is the Next Generation of Medium Format
X-Photographer Ivan Joshua Loh shares his impression of the GFX 50S.
The X100F — The Little Camera That Could!
X-Photographer Lee Varis from the US gives his impression on the X100F
GFX 50S: An Evolution
X-Photographer Omar Z Robles from the U.S. shares his impression on the GFX 50S.
GFX Stories #1
Photographer HASEO from Japan creates his world's vision with the GFX 50S and the ultra wide angle GF23mmF4 lens.
Gary Heery from Australia gives his impression on the new medium format camera system GFX.
GFX Technologies #7
This is an in-depth article on the GFX's electronic viewfinder.
FUJIFILM X100F with Conversion Lenses
X-Photographer Takashi Nakagawa takes shots of Kyoto with the X100F and the two conversion lenses.
SNAP-SNAP-GO, Kyoto! -my X-T20 technique
X-Photographer Mindy Tan from Singapore shares her snap shooting technique with the FUJIFILM X-T20.
GFX Technologies #6
This is an in-depth article on all-new Color Chrome Effect feature
X Series, X100F
X-Photographer Megan Lewis from Australia talks on her experience with the X100F.
X-Photographer Elia Locardi from USA travels with the GF23mmF4 R LM WR.
"Let's do it!" Inside look into NORDICA Photography shooting wedding photography!
Lindsay Keats from New Zealands goes up in the air with the GFX for aerial photography.
Wedding Photographer David Stanbury from the UK tests the GF110mmF2 R LM WR.
Thorsten Rother shoots portraits with the FUJIFILM GFX 50S and the GF110mmF2 R LM WR
X-Photographer Fernando Moleres from Spain visits Festival Holi in India.
A passion for image quality that's second to none.
Ultra high image quality medium format mirrorless camera
offers the world’s only Hybrid Multi Viewfinder and features a brand new 24MP X-Trans III sensor
delivers creative perfection with advanced autofocus functions and 4K high definition video.
24.3MP sensor and X-Processor Pro delivers the highest level of image quality and mobility in the X100 Series
Standard Lens for G Mount with angle of view 50mm equivalent in 35mm format.
High performance all weather zoom lens with 5.0-stop image stabilization function
The compact and stylish optic ideal for portraiture and everyday use
Compact wide-angle lens that weighs just 180g and features fast AF
Medium Format Mirrorless Digital Camera System
Refined autofocus performance to capture moving subjects
With each new lens, we raise the bar of photo expression.
Learn about XF Lens Technology