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Advanced (30)

Beginner (63)

Editorial (96)

Intermediate (25)

News (34)

Series (25)

Documentary (48)

Filmmaking (99)

Landscape (73)

Lenses (67)

Macro (31)

Photography (160)

Portrait (119)

Sports (41)

Street (56)

Wildlife (45)

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Series

FUJIFILM X100VI

Learn how FUJIFILM X100VI’s advanced features could empower your creativity

View series

Beginner

People Photography Tips from a Pro

Learn a few essential tips for photographing people from environmental portraiture and documentary image maker, Vuhlandes.

6 minute read

Beginner

Choosing the Right Photo Location

Choosing the right photo location can be a difficult decision to make. Here, Detroit-based content creator Vuhlandes offers some pro advice

7 minute read

Series

FUJIFILM X100VI

Learn how FUJIFILM X100VI’s advanced features could empower your creativity

View series

Beginner

Straight-Out-of-Camera Photography: Why You Should Be Doing It

Learn all about straight-out-of-camera (SOOC) photography and how it could streamline your photography workflow

6 minute read

Editorial

Fixed-Lens Cameras: The Beauty of Simplicity

Uncover the allure of fixed-lens digital photography and learn how it could feed your creativity

5 minute read

Editorial

Fine Art Photography with GF30mmF5.6 T/S

Claire Rosen broadens her creative horizons in fine art photography with FUJINON GF30mmF5.6 T/S tilt-shift lens

6 minute read

Series

XApp Support

The new FUJIFILM XApp has the potential to revolutionize your image making process. This series contains video how-to guides, to get you set up and creating.

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Editorial

Tilt-Shift Lenses for GFX System: Key Features Explained

Understand the benefits of Fujinon tilt-shift lenses for FUJIFILM GFX System

2 minute read

Series

FUJINON GF55mmF1.7 R WR

This fast standard prime GF Lens delivers everything you need to frame the decisive moment

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Series

FUJIFILM GFX100 II

Discover how the revolutionary FUJIFILM GFX100 II can shape your creative journey

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Series

Complete Street Insight

Derek Fahsbender teaches his unconventional approach to becoming a better all-around street photographer

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Series

Fundamentals of Photography

Clear, concise, and accessible answers to fundamental photography questions

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Series

Create With Me

Get inspired by expert tips from 2022’s Create With Me challenges

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Series

Beyond the Visible Spectrum

Nate Rochefort reimagines FUJIFILM GFX100 IR’s typically practical capabilities during the trip of a lifetime

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Series

FUJIFILM X-S20

Explore our series of articles to understand the remarkable power of FUJIFILM X-S20

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Beginner

Understanding FUJINON XF8mmF3.5 R WR

This ultrawide lens is not only compact and light, but incredibly well corrected optically

3 minute watch

Editorial

High and Wide

Adventure photographer Seth K. Hughes takes FUJINON XF8mmF3.5 R WR 12,000 feet up in the Rockies

6 minute read

Series

Camera to Cloud Support

An educational videos series to help you get the most from Frame.io Camera to Cloud for Fujifilm

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Editorial

Close to Nature

For creative and scientist Brianna Rowe, XF150-600mmF5.6-8 R LM OIS WR closes an unavoidable divide

5 minute read

Series

Camera to Cloud

Discover how the world’s first Camera to Cloud integration for stills can help improve your workflow

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Series

Lighting Masterclass

Ab Sesay shares artificial lighting expertise

View series

Advanced

Understanding Lighting Enhancement

Learn how to make environmental lighting look more dynamic and eye-catching

8 minute watch

Editorial

Putting Beauty into Context

Alison Conklin discovers a new love for ultra-wide zooms with FUJINON GF20-35mmF4 R WR

4 minute read

Editorial

Mind’s Eye

X-H2S highlights the poignancies of a heartfelt music video exploring the altered orbits of Alzheimer’s disease

6 minute read

Editorial

Kindred Spirits

Petronella Lugemwa chronicles the diversity of multicultural love with FUJINON GF20-35mmF4 R WR

7 minute read

Editorial

Between Beauty and Chaos

Travel photographer Ken Kaminesky journeys to Tanzania for one of nature’s most epic spectacles

7 minute read

Series

FUJINON XF30mmF2.8 R LM WR Macro

Get to know the highly versatile FUJINON XF30mmF2.8 R LM WR Macro up close and personal

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Series

FUJIFILM X-T5

Explore a selection of articles, illustrating FUJIFILM X-T5’s virtually limitless creative potential

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Series

Creating Cinematic Images

An in-depth guide to adding a cinematic look and feel to your portrait images

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Editorial

Common Oddities

Ibarionex Perello exposes the eccentricity of everyday space

8 minute read

Series

FUJIFILM x AquaTech

The revolutionary X Series and GFX System have been broadening creative horizons through many generations – but now, they’re going further than ever before.

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Editorial

Ebb & Flow

Karen Hutton immerses herself in the historical rhythms of Lake Tahoe, Nevada

6 minute read

Editorial

Remote Control

Seth K. Hughes uses GF20-35mmF4 R WR to document his isolated Colorado mountain paradise

7 minute read

Series

FUJIFILM X-H2

Talented creatives find creative harmony with the unmatched FUJIFILM X-H2

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Series

Fujikina 2022

Exciting information about upcoming Fujikina NYC 2022

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Series

FUJIFILM X-H2S

Witness the astounding speed and versatility of FUJIFILM X-H2S in the hands of imaging visionaries

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Series

The Greatest American Road Trip

Join our GFX creators as they embark across America’s glorious national parks

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Editorial

Reunion & Restoration

Compassion meets kindness in Reencuentro: a hopeful portrait of Colombia’s emerging restitution

3 minute read

News

Understanding FUJINON XF150-600mm and XF18-120mm

A super telephoto with incredible sharpness joins a parfocal, constant aperture power zoom

8 minute watch

News

Fuji Guys – X-Summit 2022 – After Event

Join THE FUJI GUYS as they share their thoughts and insights on this year’s X Summit event

60 minute watch

Editorial

Fujifilm Helps Chinelle Rojas Chase Her Photography Goals

Rojas credits X Series and GFX50S II for supporting her creative process

6 minute read

Editorial

Lady Liberty

Ida Kreutzer uses X Series and GFX50R to create environmental portraits of women artists

8 minute read

News

Greatest American Roadtrip with Rebecca Gaal & Fujifilm

Angling her GFX100S, Rebeca Gaal discovers the discrepancies of Yosemite National Park

5 minute watch

Editorial

Where Danger and Beauty Collide

Jeff Zausch uses his FUJIFILM X-T4 to capture striking images of Iceland’s Reykjanes peninsula

8 minute read

News

Greatest American Roadtrip with Giulio Meliani & Fujifilm

Dwarfed by the endlessness encircling him, the man in the frame cuts a lonesome figure

4 minute watch

News

The Lens That Loves You Back

The heart wants what the heart wants, and it’s no different when choosing your favorite lens

1 minute watch

News

Greatest American Roadtrip with Nina Robinson & Fujifilm

Honoring South Dakota’s forebears, Nina Robinson voyages to Badland’s psychic core

3 minute watch

News

Let’s Not Get Judgy

We get it. Photographers want (and need) options depending on what they’re creating at any given time

2 minute watch

News

No Puppet-splaining Here

With macro photography, we know you know your stuff. That’s why we tell it like it is

1 minute watch

News

Guilty as Charged

Are you putting out a bulletin for exceptional image sharpness, even at the maximum aperture?

1 minute watch

News

This Lens Doesn’t Play Games

It’s no charade – XF10-24mmF4 is the real deal

2 minute watch

News

Lenses You’ll Want to Swipe Right On

One day you’ll look at your lens and wonder if it’s still the right one for you…

2 minute watch

Editorial

Creativity Strikes in Isolation

A passion rekindled in quarantine inspires a creative still life series, using the GF80mmF1.7 lens

5 minute read

Series

The Photographer’s Assistant

A first-hand insight into the world of professional photography

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Advanced

The Making of a Photograph: Daniel Malikyar

Immerse yourself in LA’s lowrider and tattoo cultures with FUJIFILM’s Making of a Photograph

3 minute watch

Intermediate

Helpful Tips for Cinema Location Lighting

In this episode, we present some suggestions for enhancing practical lighting that might be less than ideal

9 minute watch

Beginner

Understanding Sound Capture Options

This longer episode explains what tools are available in microphones to get better audio results

18 minute watch

News

So Good, It’s Almost Unreal

Landscapes your thing? Take it all in with GF23mmF4 R LM WR

1 minute watch

News

Sinister Plan? We Think Not

The FUJINON GF line of professional lenses is a critical piece of what makes the GFX System shine

2 minute watch

Series

The Ultimate Travel Guide

These expert tips will help you take the next step on your travel photography journey

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Series

Advanced Filmmaking

For experienced filmmakers, there’s no better choice than the GFX System

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Series

The Filmmaker’s Handbook

Considering video? This series covers the significant new elements to master

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Series

Game-changing eBooks

Enjoy a selection of comprehensive downloadable booklets

View series

Editorial

A Changing Climate

Santino Martirano photographs the glacial erosion of the Pacific Northwest

7 minute read

Editorial

Buried Beauty

Chris Linder explores the uncanny allure of nature’s most enigmatic insect

7 minute read

News

It’s Always Happy Hour With This Lens

A true connoisseur knows how to sniff out excellence

1 minute watch

Beginner

Understanding Camera Cinema Rigs Part 2

What accessories help with using a mirrorless camera for handheld and shoulder mounted cinema work

7 minute watch

Beginner

Understanding Camera Cinema Rigs Part 1

Which accessories are most helpful when using a mirrorless camera for movie making

12 minute watch

News

You’ll Be Singing Its Praises

FUJINON GF45-100mmF4 R LM OIS WR will bring you to your feet for a standing ovation every time

1 minute read

A Lens That Just “Gets You”

You’ll feel like this lens is so intuitive, it can almost sense your next move

1 minute read

News

Extra! Extra!

FUJINON GF30mmF3.5 LM WR just might be the perfect GF lens. See what all the buzz is about

2 minute read

Editorial

Crafting a Canvas

How X-T30 II informs Victoria Wright’s uniquely serene approach to image creation

6 minute read

Editorial

Heightened Backdrops

Bryan Minear discusses his awe-inspiring landscape images

6 minute read

Editorial

Back Story

Jay Ybarra explains why the new XF23mmF1.4 R LM WR is the perfect storytelling tool

7 minute read

Editorial

Worth the Wait

Brandon Ruffin on how GFX50S II helped him create street images with striking contrast and rich color

6 minute read

Editorial

Sharing the Wonder of the Wild

Jeff Zausch on how FUJIFILM X-T4 helped him encapsulate the grandeur of US national parks

6 minute read

News

Students of Storytelling with Artists Den

Fujifilm is excited to announce the next chapter of its Create Forever series, Students of Storytelling

9 minute read

Intermediate

FUJIFILM XF33mmF1.4 R LM WR Derek Fahsbender

Derek Fahsbender takes the new XF33mmF1.4 R LM WR for a spin on the streets of NYC

4 minute read

Editorial

A Dose of Nostalgia

Derek Fahsbender and the XF33mmF1.4 R LM WR find harmony on the streets of NYC

7 minute read

Beginner

Understanding Fujifilm Controls for Shutter Speed and Iris

Fujifilm X Series cameras offer photographers flexible options for controlling exposure

7 minute read

Editorial

Capturing Essence

How GFX 50S II unearths the potential of New York City

8 minute read

Advanced

More Than Full Frame FUJIFILM GFX50S II Petronella Lugemwa

Petronella Lugemwa celebrates beautiful differences with GFX50S II

4 minute read

Editorial

Setting the Tone

Petronella Lugemwa finds GF50S II perfectly in tune with her color philosophy

6 minute read

Editorial

The Creative’s Choice

Kara Mercer on how the versatile GFX50S II makes large format quality more accessible than ever

5 minute read

Advanced

Level up your game with GFX50S II

A new player has arrived into the world of large format digital photography

2 minute read

Beginner

Understanding Fujifilm New Products September 2021

On September 2, Fujifilm announced several new lenses and a new camera. Hear about them here

9 minute read

Editorial

Lights, Bikes, Action!

Aaron Anderson on how he used lasers, strobes, and GFX100 to make a series of stunning sports portraits

5 minute read

Advanced

Understanding Firmware 4.00 for GFX100

FW for the Fujifilm GFX100 digital camera brings many welcome changes and additions

5 minute read

Intermediate

Understanding Dynamic Range Settings

How to maximize highlight detail in you images using Fujifilm X Series and GFX cameras

5 minute read

Advanced

Understanding Astrophotography Part 2

Advice from an experienced expert on gear and techniques to getting advanced night sky photographs

10 minute read

Advanced

Understanding Astrophotography Workbench

Interview with an expert discussing photographing the night sky with Fujifilm cameras

15 minute read

Beginner

Understanding Back Button Focus

In this episode of From the Workbench, we discuss the process of configuring back button focus

4 minute read

Beginner

Understanding File Numbers and Folders

Help with knowing how your camera writes files to a particular folder on the storage media

11 minute watch

Beginner

Get Beautiful Bokeh

How to defocus backgrounds in your images and improve the quality of blur

7 minute read

Intermediate

Understanding How to Light a Car

Reflective surfaces can be tricky, but it’s easy to make objects look good with essential lighting

11 minute read

Beginner

Ben Chrisman Creates Magic with XF18mmF1.4 R LM

Ben Chrisman maximizes creativity using XF18mmF1.4 R LM

4 minute read

Editorial

Finding Soul at the Heart of it All

Ben Chrisman takes XF18mmF1.4 LM WR to the center of the action

4 minute read

News

How GFX100S Fits Into the GFX System

With big specs and a streamlined body, find out how GFX100S compares to other GFX cameras

6 minute read

Intermediate

Understanding the GFX System and ProRes RAW

Set up tips for capturing ProRes RAW video from a FUJIFILM GFX Camera System

10 minute watch

Intermediate

Get Cinematic! How GFX Gives You Moviemaking Options

GF lenses that can turn your creative ideas into movies

5 minute read

Beginner

Get the Most From Your GFX100S With Capture One

Discover how the new tools in Capture One for Fujifilm can help bring your GFX100S photos to life

5 minute read

Editorial

How Moyo Oyelola Tells Stories Through Photography

Moyo’s hometown embraced the rich artistry and culture that generations before him instilled

4 minute read

Intermediate

Understanding Green Screen Techniques

Fujifilm X Series and GFX System cameras work great with virtual backgrounds

12 minute read

Intermediate

The Ins and Outs of Video Quality

How GFX system cameras’ impressive specs produce professional quality video

8 minute read

Editorial

A Natural Progression

Bryan Minear uses FUJIFILM GFX100S to frame iconic American landscapes

6 minute read

News

Understanding Lens Character for Video Capture

For video and cinema, it helps to know which optical characteristics can be problematic

6 minute read

Editorial

Bring Back the Feeling

Wedding photographer Paul von Reiter uses GF80mmF1.7 for portrait perfection

6 minute read

Intermediate

Travelling First Class

How varied image quality settings on GFX cameras provide more options for travel photographers

7 minute read

Advanced

Finding Your Focus

How the GFX system ensures your focus is sharp and always where you want it

5 minute read

Intermediate

Understanding Custom Film Simulations

We’ll define what a film simulation is, where to create your own in the menu

7 minute read

Editorial

The Perfect Marriage

Petronella Lugemwa enjoys the small size and high quality of GFX100S

6 minute read

Editorial

Finding Depth of Feeling

Kirth Bobb explores the deeper meaning behind a photo with GF80mmF1.7 R WR

5 minute read

Intermediate

Make Sure Your Story Is Heard

Tips on recording sound for video to give your production extra punch

6 minute read

Editorial

Finding a Voice

Brandon Ruffin talks to us about street portraiture with GFX100S

7 minute read

Advanced

Built for Storytelling

Why the GFX system is perfect for documentary photographers

5 minute read

Beginner

Sun and Sand in San Diego with Seth K Hughes

@Seth K. Hughes takes XF70-300mmF4.5-5.6 R OIS WR out for a test drive in San Diego, CA

4 minute read

Beginner

Weathering the Elements with Mio Monasch

Mio Monasch throws Pacific Northwest weather at XF70-300mmF4.5-5.6 R OIS WR

2 minute read

Beginner

Rinzi Ruiz Street Vibes with X-E4 and XF27mmF2.8 R WR Lens

Rinzi Ruiz still finds street vibes in LA with new X-E4 and XF27mmF2.8 R WR lens

4 minute read

Beginner

Lanna Apisukh hits the streets with X-E4 & XF27mmF2.8 R WR

Lanna Apisukh hits the sights and smells of Chinatown with FUJIFILM X-E4 and XF27mmF2.8 R WR

4 minute read

Editorial

Rising to the Challenge

Adventure sports photographer, Michael Clark, describes his first foray with GFX100S

7 minute read

Editorial

A Stunning Solo Performance

Chris Knight makes cinematic stills with GF80mmF1.7 R WR

4 minute read

Understanding Fujifilm AF-C Custom Settings

FUJIFILM mirrorless cameras offer quick and accurate auto focus.

7 minute read

Editorial

How to Make Moving Pictures

Filmmaker Phillip Vernon talks about the importance of contrast in moviemaking

7 minute read

Editorial

The Freedom to Discover

Seth K. Hughes finds XF70-300mmF4-5.6 a natural fit when mixing exploration and wildlife

6 minute read

Editorial

How GFX Creates A Clearer Vision

Karen Hutton describes how the GFX system complements her approach to travel photography

7 minute read

Editorial

Street Portraits With a Buzz

Rinzi Ruiz on how FUJIFILM X-E4 energized a special street project

6 minute read

Editorial

Eye For Photography

Artistic Vision: How Jay Ybarra’s Eye For Photography Became A Career

3 minute read

News

Introducing FUJIFILM X-E4 with Two New X Series Lenses

Descriptions of the three FUJIFILM X Series product announcements that were made on Jan 27, 2021

14 minute read

News

Introducing FUJIFILM GFX100S and GF80mmF1.7 R WR

Fujifilm just announced two new products for the large digital format GFX system

12 minute read

Editorial

Eye in the Sky

Aerial specialist Dinesh Boaz on the smaller, lighter GFX100S

6 minute read

News

NEW Leaked GFX100S Commercial

You won’t believe what happened when our sources got the scoop on the new FUJIFILM GFX100S!

2 minute read

Editorial

The Freedom to Take a New View

Ibarionex Perello finds lesser-known beauty in the streets of LA with GFX100S

6 minute read

Editorial

A Storyteller’s Lens

Alison Conklin tells us why GF80mmF1.7 is a natural fit for portraits

6 minute read

Editorial

Coming Together To Create Magic

Lanna Apisukh celebrates community spirit in Chinatown with X-E4 and XF27mmF2.8

5 minute read

Editorial

A View to a Thrill

Mio Monasch finds framing freedom with XF70-300mm telephoto zoom

6 minute read

Advanced

Create Portraits With Purity

How the GFX system provides portraits with unparalleled color and tonality

6 minute read

Beginner

Understanding Touchscreen Functions

Clarifying what FUJIFILM camera touch-sensitive LCD screens can do and how to set up the options

7 minute read

Beginner

Understanding the FUJIFILM Q Menu

In this episode we cover the basics of the FUJIFILM Q Menu – How to use and customize it

3 minute read

Advanced

True Stories Need True Color

How the GFX system’s color settings can breathe life into your documentary projects

5 minute read

Editorial

Feeling Small in the City

Shotti explores the effect a city’s architecture can have on its residents with X-S10

4 minute read

Advanced

Quality, Whenever & Wherever You Need It

Durable GFX100 is a nature photographer’s dream come true

4 minute read

Beginner

Understanding Power Management Settings

Optimize your battery life and performance levels on FUJIFILM X Series and GFX System cameras

7 minute read

News

Mission: Extremely Possible

FUJINON XF50-140mmF2.8 R LM OIS WR zoom lens. Images so clear and sharp, it’s almost, well… criminal

2 minute read

Editorial

Finding Comfort in Familiarity

Rebecca Gaal takes X-S10 in search of comfort and relief in these troubling times

5 minute read

News

A Hunt For the Perfect Zoom

FUJINON XF55-200mm telephoto zoom lens is ready to get you that perfect shot every time

1 minute read

News

Dad-proofing 101

FUJINON XF16-55mmF2.8 R LM WR, freaky fast focus, minimal blur. Say goodbye to out of focus images

1 minute read

Beginner

Your Creative Video Toolkit

Get started with video with these essential moviemaking techniques

4 minute read

Beginner

Improving Your Creative Vision

Anyone can improve their photography with imaginative practice and a FUJIFILM camera

6 minute read

News

Embraces Adventure. Resists Weather. Snowman Approved.

In the hottest desert or the frozen tundra, our weather-resistant lenses are up for the challenge

1 minute read

Editorial

Street Therapy

Derek Fahsbender finds inspiration on the streets with X-S10

4 minute read

Intermediate

Improve Your Portraits With These Unique Looks

How FUJIFILM Film Simulation modes can help you experiment with your portrait photography

5 minute read

News

Light in Weight, Heavy in Charm

Set the scene for a date night like no other with FUJINON XC35mmF2 – Perfect for low light settings

1 minute read

Beginner

Understanding Auto ISO

In this episode you’ll get Christopher’s quick tips for using the Auto ISO on FUJIFILM cameras

3 minute read

Beginner

Understanding GFX100 Pixel Shift Capture

FUJIFILM GFX100 gets the ability to create multi-shot images of 400 megapixels

4 minute read

Editorial

A Broader View of the NYC Streets

Suzanne Stein uses X-S10 to create her signature hard-hitting street photography

5 minute read

News

Do You Dream About Bokeh?

Whether it’s creamy, dreamy, or even steamy, FUJINON XF56mmF1.2 R delivers the bokeh of your dreams

1 minute read

Advanced

How GFX100’s Sensor Delivers Sensational Landscapes

Discover more about the 102MP sensor at the heart of GFX 100

6 minute read

Intermediate

Build Your People Skills for Better Portraits

Improve your portraits with these tips for connecting with your subjects

5 minute read

Advanced

See Your Subject in a Different Light

Pro photographers talk about using the GFX system with the Profoto A1X flash

8 minute read

Beginner

Understanding FUJIFILM X-S10 Video Capture Options

X-S10 delivers professional quality video, yet differs from other FUJIFILM mirrorless cameras

7 minute read

Editorial

Living the Landscape

X-Photographer, Justin Black, tells us how GFX suits his passion for nature

6 minute read

Editorial

Preserving Connections

Michael McCoy uses X-S10 to illustrate the importance of staying connected

5 minute read

Advanced

The Power is in Your Hands

Discover why the portable GFX system is so easy to use for handheld portraits on location

4 minute read

Editorial

Framing Authenticity

Ryan & Heidi use X-S10 on a documentary video and fashion photography session

7 minute read

Beginner

Understanding FUJIFILM X Raw Studio Software

An interesting computer platform for processing FUJIFILM X Series and GFX system raw files

5 minute read

Editorial

In Pursuit of Light

Documentary photographer David Julian discovers XF50mmF1.0 super-fast prime

3 minute read

Beginner

Understanding Types of Shutters

Learn which shutter operations are best for different situations

8 minute read

Beginner

Go Shallow for a Deeper Story

Discover why depth-of-field is such a powerful storytelling tool in photography

4 minute read

Editorial

The Intimacy of a Moment

Nina Robinson talks about XF50mmF1.0 and her creative process

4 minute read

Advanced

Using Low Key to Create High Drama

Create great impact in your pictures with some clever use of low-key lighting

4 minute read

Editorial

Rolling With Whatever Life Throws at You

Emmanuel Akinnitire uses X-S10 to follow his creativity in a studio portrait session

5 minute read

News

Introducing FUJIFILM X-S10

X-S10 packs many top-tier features for creating stills and video, into a comfortable, portable body design

6 minute read

Advanced

How the GFX Sensor Helps Create a Unique Look

Give your location portraits a unique and professional look with GFX system’s large format sensor

6 minute read

Editorial

The Meeting of Science and Heart

Karen Hutton talks about creating moving landscapes with FUJIFILM X-S10

4 minute read

Editorial

Finding the Perfect Combination

Kara Mercer talks X-S10 and the art of collaboration

4 minute read

Beginner

Video Glossary

Use our glossary of videography terms to help guide you on your first steps in making video

6 minute read

Editorial

Seeing the Light in Every Moment

Wedding and portrait photographer, John Branch IV, puts XF50mmF1.0 R WR to the test

4 minute read

Editorial

Making Way for What Matters

Petronella Lugemwa tells us why X-S10 is so good at getting out of the way

5 minute read

Editorial

Being More Than Just a Passerby

Photojournalist, Bess Adler, uses X-S10 to frame post-lockdown life in New York

4 minute read

Editorial

Appreciating the Bigger Picture

Aerial photographer, Dinesh Boaz, flies above New York City with X-S10

5 minute read

Beginner

Introducing FUJINON XF50mmF1.0 R WR

Find out what makes this autofocus F1.0 lens so remarkable

4 minute read

Beginner

Get the Most Out of Your Histogram

Ever wondered how to make full use of your histogram or what directly affects it? We reveal all…

10 minute read

Editorial

How a Lens Can Affect Your Message

Find out what some of our FUJIFILM Creators look for in a lens and why

6 minute read

Beginner

Make More Than Just Vacation Snaps

Discover how to give your travel photography that little bit extra

5 minute read

Beginner

Understanding Cinema Shutter Speeds

Break out of the usual video look by experimenting with a slow shutter effect

4 minute read

Editorial

Cracking the Code

Fred Agho explores the process of ‘code switching’ in the workplace in his latest photography project

4 minute read

Beginner

Understanding Manual Focus Aides

How to make manual focus on your X Series and GFX System cameras even faster and more precise

7 minute read

Editorial

An Exploration of Life

Mio Monasch uses XF50mmF1.0 to explore more than just beautiful landscapes

4 minute read

Beginner

Understanding Advanced Filter Settings

Using interesting image processing formulas built-in to Fujfilm cameras

4 minute read

Beginner

Understanding Drive Mode Settings

A helpful walk-through of the Drive Mode and Drive Setting options found on Fujifilm cameras

3 minute read

Editorial

Why GFX is the Master of Location Portraits

Alison Conklin takes us through her creative process when making portraits on location with GFX 50S

5 minute read

Intermediate

Why it Pays to Look Closer When Finding a Story

How telephoto and macro lenses can help you discover stories you might otherwise have missed

4 minute read

Beginner

Introducing FUJIFILM X Webcam 2.0

Quick introduction of the newest interface allowing on-screen image control of certain Fujifilm cameras

4 minute read

Editorial

Photography Through the Eyes of an Athlete

Lanna Apisukh explains how she explores gender and identity through her photography

3 minute read

Editorial

Making the Story Number One

Giulio Meliani uses XF50mmF1.0 R WR to create a short film about having a purpose in your art

4 minute read

Editorial

Be Versatile With Your Vision

When creating visual stories, you need to be ready for anything, here’s how zoom lenses can help

5 minute read

Beginner

How Moving Water Creates Compelling Landscapes

Completely change your landscape photography through the use of flowing water

3 minute read

Editorial

The Importance of Depth

Brandon Ruffin uses XF50mmF1.0 R WR to create more than just pictures

4 minute read

Editorial

A Fairy-Tale Session

Fine-art photographer, Claire Rosen, creates magic with XF50mmF1.0 R WR

5 minute read

Editorial

The Dream Portrait Lens

Caroline Tran uses XF50mmF1.0 R WR to preserve the love, passion, and romance of an engagement

4 minute read

Editorial

Getting to know our Students of Storytelling Winners Part 8

We asked Lukas Flippo and Malik J. Norman five questions

10 minute read

Editorial

Getting to know our Students of Storytelling Winners Part 7

We asked Will Mordell, Priscilla Kang and Kai Lepley five questions

10 minute read

Advanced

Add Some Vintage Cool by Adapting an Older Lens

Christopher Gilbert explains how he makes the most of lens adaptation

10 minute read

Editorial

Getting to know our Students of Storytelling Winners Part 6

We asked Harlen Cruz, Maria Victoria Polanco and Dominick Sokotoff five questions

10 minute read

Editorial

Through Her Own Lens

How FUJIFILM Collaborator Chinelle Rojas’ photography has grown through self-portraiture

2 minute read

Editorial

Getting to know our Students of Storytelling Winners Part 5

We asked Caleb Jacobson, Gabriella Wyke and Ben Yan five questions

10 minute read

Editorial

Getting to know our Students of Storytelling Winners Part 4

We asked Erin Haar, Max Correa and Ram Bhadra five questions

7 minute read

Editorial

Tricks of the light

Fujifilm’s latest flash kit brings new creativity to photographers on location, as Matt Weintritt explains

6 minute read

Beginner

Understanding Manual Focus Operation

Make manual focus faster and more precise on FUJIFILM X Series and GFX System cameras

5 minute read

Editorial

A Fresh Perspective on Familiar Scenes

Laylah Barrayn documents the empty streets of Brooklyn with the GF30mmF3.5 R WR

4 minute read

Editorial

Getting to Know Our Students of Storytelling Winners Part 3

We asked Brennan Booker, Kimberly Nguyen and Natcha Wongchanglaw five questions

8 minute read

Editorial

Getting to Know Our Students of Storytelling Winners Part 2

We asked Billy Schuerman, Sophia Li and Nivi Shaham five questions

8 minute read

Editorial

A Vision of Life with the GF30mmF3.5 R WR

Justin Black pairs the GF30mmF3.5 with his GFX 100 to create some awesome landscape photography

5 minute read

Editorial

Getting to Know Our Students of Storytelling Winners Part 1

We asked Tiffiany Peters, Marcos Contreras and Josh Lee five questions

8 minute read

Beginner

Compact, Lightweight, Sharp

All of these choices seemed relatively easy until choosing my camera and lens combo

12 minute read

Editorial

An Eye for Detail: How Drew Gardner is Recreating History

We take a closer look at Drew Gardiner’s long-term project: The Descendants

2 minute read

Editorial

How to Use Exposure Center

Your handy guide to getting started with FUJIFILM Exposure Center

3 minute read

Editorial

Life Finds a Way

Eric Kelley chronicles family life in lockdown using two lightweight and versatile FUJINON XF lenses

4 minute read

Editorial

Make Sense of the City with the GF30mmF3.5 R WR

Street and cityscape photographer Jordan Saunders tests the FUJINON GF30mmF3.5 R in LA

5 minute read

News

Fujifilm Reveals GF30mmF3.5 R WR

This tough, portable lens is built for landscapes and everyday adventures

3 minute read

Beginner

Six Stunning Subjects That Can Help You Master Monochrome

The scenes and subjects that look amazing in black & white – and how to make the most of them

8 minute read

Beginner

Top Portrait Lenses

Check out our guide to some of the best XF lenses for creating stunning portrait photography

6 minute read

Advanced

Pick the Best GF Lens for Your Photo Style

Here’s how to choose the most suitable lens for your GFX system camera

5 minute read

Advanced

How GFX100 Camera Gives You Perfect Colors and Tones

Why you should switch to GFX100’s 16-bit RAW mode for exceptional image quality

5 minute read

Advanced

All You Need to Know About Intentional Camera Movement

Get a handle on intentionally moving your camera to produce dynamic creative effects

3 minute read

Beginner

Focus on the Action

Check out these top focus tips for pin-sharp sports, wildlife, and action subjects

7 minute read

Editorial

X-Pro3: The Perfect Documentary Camera?

Find out what the top street and documentary photographers love most about FUJIFILM X-Pro3

4 minute read

Beginner

Controlling Shutter Speeds and Motion Blur

We take a look at some of the rules behind photographing movement

3 minute read

Advanced

Explore Aspect Ratios With the GFX System

Discover how making images at different aspect ratios can improve your photography

6 minute read

Intermediate

Three Ways to Improve Exposure on Moving Subjects

Discover some FUJIFILM X Series camera tricks to help you create great sports and action images

6 minute read

Beginner

Make Better Images Indoors

How your FUJIFILM camera and some simple techniques can help you get great results

7 minute read

Beginner

How to Change Focusing Points

Take control of focusing and get more creative with your compositions

3 minute read

Beginner

Three Things You Need to Know Before Trying Video

Build on your stills skills to make better videos with these three tips

6 minute read

Editorial

The Best Lenses for Action and Wildlife

Four FUJINON lenses that are great for capturing sports, action, and wildlife. Which one is best for you?

6 minute read

Using Large Aperture Lenses in Low Light

Transform your photography and let in more light by using a large aperture lens

5 minute read

Beginner

Strategies to Cope With Low Light

Discover how your X Series camera can help you create great photos, even in poor light

5 minute read

Intermediate

How to Master Face and Eye Detection AF

Never lose focus when making portraits with this powerful tool

3 minute read

Beginner

Introduction to Focusing Modes

Get to know how autofocusing works, which modes to choose, and when to use them

3 minute read

Advanced

Back-Button Focusing: All You Need to Know

Learn a different way to use autofocus and streamline your image-making process

5 minute read

Advanced

Get Confident With Slow Sync Flash

Give your pictures a new look by mixing ambient light and flash together

4 minute read

Intermediate

Small Wonders – Great Macro Lenses

Great macro images start with having the right kit, which is where this guide comes in very handy

5 minute read

Take a Wider View: Framing Panoramas

How to go big and get more in the frame with panoramas

3 minute read

Intermediate

How to Make a Perfect Flatlay

Create great flatlay images with your FUJIFILM camera and these easy-to-follow tips

6 minute read

Intermediate

Get Creative With Square Format

Discover the myriad creative opportunities that the square format affords you

3 minute read

Advanced

Creating with Multiple Exposures

Learn how to combine two images to make one great and interesting photo

3 minute read

Advanced

Breaking the Composition Rules

How breaking (some) photography rules can help you produce more striking images

4 minute read

Beginner

The Exposure Triangle

Understanding the relationship between shutter speed, aperture, and ISO

6 minute read

Using Manual Exposure Mode

We look at when to photograph in manual mode and when it’s best to stay in auto

4 minute read

Advanced

How to Read a Histogram

How using histograms can ensure all of your images are bright and accurately exposed

3 minute read

Beginner

Five Tips for Better Portraits

Technique and equipment advice to help you make great portraits of friends and family

6 minute read

Intermediate

Eight Tips for Photographing Children

Make great images of your kids with Adrian Murray’s essential guide

8 minute read

Editorial

Fashion Photography with X100V

Shooting fashion on the streets of New York City with Chris Knight and FUJIFILM X100V

4 minute read

Intermediate

How to Start Creating Star Trails

Top technique tips on turning the stars into spectacular streaks of light

6 minute read

Intermediate

Make Amazing Movies in Slow Motion

Take your filmmaking to a new level with silky-smooth slomo effects

6 minute read

Beginner

X Is for Action – Tips and Tools for This Challenging Subject

We explore what makes FUJIFILM X Series cameras so good for sports and action photography

4 minute read

Beginner

Why Travel and Documentary Photographers Love X-T30

Top travel and documentary photographers reveal how X-T30 performs in the field

4 minute read

Beginner

Create and Share Wirelessly with X Series Cameras

Keep up with the fast-moving digital world with your X Series camera’s wireless connectivity

5 minute read

Beginner

The Best Focusing Modes for Filmmakers

How to set up your X Series camera and improve focusing for movies

10 minute read

Intermediate

Close Focus Tips for Sharper Macro

Follow this guide to focusing on close-ups and never make an out-of-focus image again!

6 minute read

Beginner

Make Your Images Mono

Want to start working in black & white? Here’s how your X Series camera can help

8 minute read

Intermediate

Which Wide-Angle Lens for Landscapes?

Discover the world of landscape photography with our guide to wide-angle lenses

6 minute read

Beginner

Six Great Subjects for Macro

Want to start making great close-up images? We’ve got the subjects and the advice you need

5 minute read

Advanced

Which GFX Camera Body Is Right for You?

Specialized for different photographers’ needs, how do GFX bodies compare?

3 minute read

News

Level up Your GFX

Latest firmware updates bring a host of great features to GFX system bodies

5 minute read

Advanced

8-Bit or 10-Bit? Video Color Explained

How to get the best quality video using your X Series camera

4 minute read

Editorial

Why X100V is the Perfect Street Photography Camera

Renowned street photographer Rinzi Ruiz tells us why X100V is so good for street photography

4 minute read

Advanced

Why Bigger Is Better – the G Format Sensor Explained

Discover the benefits GFX system’s bigger sensors can offer your photography

6 minute read

Editorial

How FUJIFILM X-T4 Changed Moviemaking

Photographers and videographers tell us their thoughts on what X-T4 brings to their creative process

7 minute read

Intermediate

Image Stabilization Explained

All you need to know about OIS and IBIS in your battle against shaky images

4 minute read

Editorial

Built for the Elements – Framing Landscapes With GFX

Discover how GFX 100 fared in the hands of top landscape photographers

6 minute read

Beginner

Understanding AF Modes

From the Workbench with Fujifilm discusses AF MODE options

3 minute read

Beginner

Get to Grips With Film Simulation Modes

How Film Simulation modes can help you make better photographs

5 minute read

Beginner

The Basics of Composition

Improve the quality of your images by following a few simple rules

5 minute read

Beginner

Understanding Custom Display Settings

Quick review of how to make your Fujifilm EVF and LCD show the information you want

4 minute read

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