PRECIOUS GFX 50R with Knut Koivisto

Knut Koivisto is one of Sweden's most respected portrait photographers, who moves effortlessly between the worlds of entertainment and business. His style is to create a pared-down image, with the focus firmly on the person. He has a humanist world view and always cherishes the individual. He combines figures from cinema and portraits of Sweden's biggest actors with the cream of Swedish business. He also teaches and gives lectures. He works on his own personal projects and is one of the leading lights of the new social media.

"I think the most important thing, whatever the title or position of the person being photographed, is to go straight to the heart of the person, without getting hung up on effects or gimmicks. It takes a while to learn that. To ignore the thought that this is a CEO or a big movie star like Mikael Persbrandt or a nurse. They all deserve the same respect and should be treated like human beings. That's how you create the magic, together. Because if you work with people, it's always about teamwork."